Social Media Expert

Priority Software is seeking an experienced, bilingual (English and Hebrew) Social Media Expert who thrives in fast-moving environments, is hungry to succeed, and driven by real results. If you love storytelling, live and breathe social media, and are ready to take ownership of a growing digital presence across platforms, we want to meet you.

You’ll manage our local and global social presence and lead our community engagement efforts, employee advocacy, and partner closely with marketing, and customer-facing teams to turn everyday interactions into opportunities to grow our brand and build relationships.

Responsibilities:

• Own, manage, and grow our social media channels (LinkedIn, YouTube, META, Twitter/X, and Reddit) in both Hebrew and English
• Create a wide variety of content formats — including posts, captions, visuals, scripts, short-form videos, carousels, and newsletters — that align with our brand voice and business goals
• Build and maintain a content calendar that includes thought leadership, product updates, trends, and real-time reactions
• Leverage design and AI-powered tools to create engaging visuals and videos for social media content.
• Monitor conversations across platforms and engage actively through thoughtful comments and replies
• Promote and engage with relevant groups and communities to drive awareness of Priority campaigns and product offerings
• Spot and act on relevant trends and news to keep our brand voice fresh and relevant
• Activate and support our employee advocacy program, encouraging employees to share content and amplify our message
• Track and optimize performance based on engagement, reach, conversions, and campaign impact — using insights to improve results over time
• Collaborate with the demand gen team to develop engaging visual and written content, and drive strategic social media support for marketing initiatives such as product launches, webinars, campaigns, and events
• Execute and support high-visibility campaigns across social platforms
• Support internal enablement by sharing best practices and AI-driven content creation tips with other departments (Sales, Product, HR)
• Stay up to date with platform changes, MarTech innovations, and social media best practices

Requirements:

• Fluency in Hebrew and English (both writing and editing)
• 2–3 years of experience managing social media in a B2B setting (software or tech preferred)
• Proven ability to build and manage online communities — not just publish content
• Strong instincts for what works on each platform and how to adapt messaging per channel
• Experience with employee engagement or ambassador programs
• Solid understanding of social analytics and listening tools (e.g., HubSpot, LinkedIn, and Meta Analytics)
• A creative, proactive mindset and the ability to react quickly and thoughtfully to breaking trends and opportunities
• Storytelling skills and a strong sense for narrative-driven content
• A self-starter who thrives on building from scratch and taking initiative to innovate across social channels
• Experience with AI tools such as Canva, ChatGPT, Veo3, Runway, Monday, and others
• Bonus: Experience leading internal training sessions or workshops on content or social media best practices