Mobile User Acquisition Manager

Responsibilities:

• Manage and own mobile user acquisition activities throughout a variety of different UA channels, including Offerwalls, DSPs, Pre-loads and others.
• Grow existing activities as well as procure new sources of mobile acquisition
• Hit aggressive target KPIs through ongoing optimization, innovation and testing.
• Work closely with management to develop a UA road-map
• Collaborate with other departments, such as Data analytics, Product, Research and Creative Studio to develop and improve UA strategies and activities.
• Help drive creative strategy by sharing feedback with the relevant teams, brainstorming for new creative concepts etc.
• Develop new insights, testing methodologies and process improvements for UA, analysis, and internal work-flows
• Be on top of upcoming market and industry trends

Requirements:

Hard skills:

• 2+ years mobile performance marketing experience - Must
• Hands-on management of large-scale advertising budgets - Must
• Hands-on management of Offerwall (CPE) / DSPs activity in gaming - Huge advantage
• Exceptional analytical skills and experience working in a metrics-driven environment - Must
• Extensive experience driving growth to mobile games through paid UA channels - Must
• Excellent communication skills in English, both verbal and written - Must
• Deep understanding of the mobile ecosystem including Offerwall (CPE), Ad networks,

Programmatic DSP, preload, including tracking tools, attribution, technical integrations

Desired hard skills:

• Advanced Excel skills (Pivot Tables, Vlookup, Advanced Formulas, Data manipulation) able to summaries large data sets into clear visuals
• Exceptional Business Development skills, strong ability to develop close collaboration with internal stakeholders as well as external partners
• Proactive and Innovative – someone who thinks outside the box, always interested in the latest trends, building their own opportunities forward
• Gamer mentality - someone who appreciates the story, mechanics and progression of various kinds of games

About the department

We are seeking a highly motivated, experienced individual to join our growing Mobile UA team. As a Mobile UA Manager, you will manage high budget global campaigns throughout a variety of different mobile UA channels including Offerwalls, DSPs, Video Networks, Pre-loads and more. This is a hands-on, data centric role, where analytics and cross-department collaboration are an essential part of the day-to-day work. Our ideal candidate has previous experience with performance marketing in mobile apps, specially with Offerwall and DSPs campaigns, a results oriented mindset and deep understanding of the mobile ecosystem, as well as having a proactive approach to work.