User Acquisition Mobile Manager

Location: Herzliya

Full Time

About Us:

Buff is a cutting-edge B2C startup revolutionizing the gaming industry with our innovative loyalty products. We empower gamers with a seamless, rewarding experience that enhances engagement and builds long-term relationships. As we expand our offerings, we’re developing a new mobile product (Buff Play) to elevate our platform.

Buff Play is a next-generation platform at the intersection of entertainment and rewards. By blending casual gaming with real-world incentives, Buff Play enables users to enjoy seamless gaming experiences while earning tangible rewards they can cash out.

Role Overview:

We’re seeking a results-driven User Acquisition (UA) Mobile Manager to lead and scale our mobile growth efforts. This role is ideal for a strategic thinker with hands-on expertise in mobile UA who thrives in a fast-paced, data-driven environment. You will be responsible for designing and optimizing acquisition strategies across key advertising platforms, to drive high-quality users and support Buff Play’s growth objectives.

Key Responsibilities

• Plan, launch, and continuously optimize mobile UA campaigns across platforms including Google, Meta, TikTok, DSPs, Moloco, AppLovin, Unity, and others.
• Analyze campaign performance data to maximize return on investment and hit aggressive user growth KPIs.
• Conduct A/B testing on creatives, audiences, and user funnels to improve performance.
• Collaborate with creative and content teams to develop high-performing ad assets tailored to our target audiences.
• Manage and report on advertising budgets, ensuring spend efficiency and scale.
• Leverage analytics tools (e.g., Appsflyer, Adjust, Firebase) to generate actionable insights and performance reports.
• Monitor industry trends, platform updates, and competitor activity to inform strategic adjustments.

Requirements

• Minimum 4 years of hands-on experience in mobile user acquisition, preferably in the gaming, entertainment, or consumer app sectors.
• Proven track record of launching and scaling successful UA campaigns with measurable business impact.
• Experience working with Play-to-Earn (P2E) models, demonstrating an understanding of acquisition challenges and opportunities in incentive-driven ecosystems.
• Proficiency with mobile marketing tools and attribution platforms (e.g., Adjust, Appsflyer, Firebase).
• Strong analytical skills with the ability to derive insights and drive decision-making based on data.
• Creative and strategic mindset with a deep understanding of what drives engagement and conversion.
• Excellent organizational, communication, and project management skills.

What We Offer

• A key role in shaping the future of reward-driven entertainment.
• A collaborative and agile work environment with a fast-growing global user base.
• The opportunity to directly influence growth strategy and product-market fit.