Head of Marketing

A global medtech company is looking for a Head of Marketing to drive strategy & elevate their brand!

As a key member of the commercial leadership team, you will shape the marketing strategy at our company, aligning clinical insight, customer feedback, and market dynamics into a coherent go-to-market plan. You’ll work closely with cross-functional teams to drive positioning, adoption, and long-term value.

Responsibilities:

 Marketing Strategy

• Lead the development of an integrated product and marketing roadmap, from clinical insight to commercial execution.
• Define target segments, product messaging, and positioning strategies based on deep market understanding and feedback.

 Workflow, Service Design & Process Optimization

• Design and implement smooth, scalable workflows across commercial operations, clinical engagement, and support functions.
• Integrate customer support and service design into the product experience—ensuring consistent, high-quality interactions across the customer journey.

 Branding & Positioning

• Lead brand development across all channels—ensuring consistency, clarity, and competitive differentiation.
• Craft high-impact messaging tailored to ICU teams, hospital decision-makers, and commercial partners.
• Develop and execute webinars, educational content, and strategic communications that highlight our value and innovation.
• Develop early market narratives and collaborate on field messaging with clinical and commercial teams.
• Translate market insights into actionable strategy for product refinement and messaging optimization.

Requirement:

• 7+ years in marketing leadership roles in medtech, diagnostics, or digital health.
• Strategic thinker with hands-on execution skills and a passion for clinical innovation.
• Strong experience with upstream and downstream marketing, positioning, and messaging.
• Background in working with clinicians, running advisory boards, or driving adoption in hospitals.
• Fluent in English