SASE Product Marketing Manager

The SASE PMM will focus on positioning, messaging, and go-to-market strategies for SASE products. This role will ensure alignment with overall company objectives.

Major Responsibilities

• Develop product messaging that resonates with target audiences.
• Create compelling content such as solution briefs, blog posts, whitepapers, case studies, and webinars.
• Collaborate with sales and sales engineering teams to create enablement material.
• Conduct market research to refine product positioning and differentiation.
• Launch new products and manage lifecycle marketing campaigns.
• Collaborate with demand generation teams to support their initiatives.
• Act as the bridge between product, sales, marketing, and customer success teams to ensure alignment and consistent messaging across all channels.

Desired Background

• 3+ years of B2B product marketing experience, ideally in cybersecurity, enterprise software, or a related technical domain (SASE an advantage).
• Bachelor’s degree in marketing, business, or a technical field.
• Excellent storytelling and presentation skills.
• Proven success in launching and positioning complex technical products to security and IT decision-makers.
• Deep understanding of cybersecurity concepts, buyer personas (CISOs, CIOs, security analysts), and market trends.
• Excellent written and verbal communication skills, with the ability to simplify complex ideas into clear, compelling narratives.
• Experience supporting enterprise sales cycles and creating assets that drive pipeline acceleration.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Excellent, native-level, English.