Social Media Manager

About us

At Theranica, we are at the forefront of developing innovative, wearable treatments for migraine and other pain conditions, merging cutting-edge technology with patient-centered care. Our goal is to translate our technological and business knowledge in mobile digital solutions to the field of pain therapeutics.

We offer non-invasive, drug-free, personalized and affordable wearable therapeutic products for the treatment of pain by integrating the latest neuroscience research with notable technological expertise.

Our collaborative and dynamic work environment fosters creativity and growth, encouraging our team to push the boundaries of medical science. By joining us, you'll be part of a passionate group dedicated to improving lives through pioneering health solutions.

Job Brief

We’re looking for a Social Media Manager to lead the social presence for our flagship product, Nerivio, a clinically proven REN wearable for migraine treatment.

Our in-house social team is known for its creativity and impact. We've built a TikTok channel that hit over 1 million views in just one month, and our work has been recognized with a Best Branding nomination at the TikTok Ad Awards. Now, we're ready to amplify that success across additional platforms—and we're looking for someone who can lead the charge.

This role is for a social-savvy creator who lives and breathes content, thrives on connection, and knows how to turn engagement into meaningful action.

Roles & Responsibilities

You’ll lead end-to-end content development, nurture our digital migraine community, and grow our brand presence across digital platforms.

Content Development

• Lead Social Strategy - Develop and execute social strategies for TikTok, Instagram, and LinkedIn.
• Own Content Calendars - Plan, manage, and execute monthly content calendars in collaboration with design, copy, and other teams
• Create Social Video - Shoot and edit short-form video content using new and existing footag.e
• Collaborate with Creators - Identify and collaborate with migraine influencers/creators, managing relationships from outreach to content distribution.
• Spot Trends Early: Stay on top of emerging social trends and translate them into fresh, on-brand content in timely manner.
• Analyze and Optimize: Monitor KPIs, analyze performance across platforms and brand website (where applicable), and produce monthly/quarterly reports to improve reach, engagement, and conversions.

Channel & Community Management

(Social media management and listening tools + standard response protocols are in place)

• Oversee Platforms: Manage Nerivio’s presence across Instagram, Facebook, LinkedIn, TikTok, YouTube, and more.
• Engage with the Community: Be the voice of Nerivio—responding to comments, DMs, product reviews, and App Store feedback with empathy and insight.
• Grow Our Digital Community: Launch and nurture a dedicated online Nerivio community in collaboration with cross-functional team.s
• Listen & Learn: Conduct ongoing social listening to track sentiment, competitive activity, and trends—turning insights into action.
• Source Testimonials: Coordinate and edit user video testimonials for social and digital use.

Qualifications & Requirements

Must Have

• Native US English
• 3+ years of hands-on social media content development
• Comfortable and engaging on camera
• Deep knowledge of social platforms, content best practices, and audience behaviors
• Strong understanding of analytics, KPIs, and how to apply insights
• Creative, proactive, and self-driven with a collaborative spirit
• Highly organized with the ability to manage multiple priorities in a fast-paced environment

Nice to Have

• Experience in community management
• Background in health, wellness, or medical device industries
• Familiarity with MLR (Medical, Legal, Regulatory) processes
• Personal connection to migraine or chronic pain
• Google Analytics or similar performance tracking tools