Social Media Manager

We are an up-in-coming sweepstakes-based online gaming company. We’re looking for a creative and strategic Social Media Manager to amplify our brand, engage our community, and drive our vision forward across multiple platforms.

Job Overview

We’re seeking a seasoned Social Media Manager with a knack for crafting compelling content and a passion for online gaming. With at least 5 years of experience as a social media manager and/or content creator, you’ll lead our content strategy and production efforts, bringing our brand to life on platforms like X, Facebook, TikTok, and Instagram. While you should have experience running both organic and paid campaigns, your primary focus will be developing standout content that resonates with our audience and fuels our growth. A bonus would be experience working with and managing content creators to scale our efforts beyond our owned channels.

Key Responsibilities

• Content Strategy: Design and execute a cohesive social media content plan that aligns with our brand voice, targeting fans of online gaming.
• Content Creation: Produce high-quality, platform-specific content (posts, videos, graphics, stories, etc.) for X, Facebook, TikTok, Instagram, and beyond, tailored to each audience and format.
• Brand Storytelling: Translate our sweepstakes gaming mission into engaging narratives that captivate and grow our community.
• Campaign Management: Plan and manage organic social media campaigns to boost engagement, with secondary oversight of paid campaigns to maximize reach and ROI.
• Content Creator Engagement: Know how to identify and engage content creators to support our efforts to scale our message to people beyond the reach of our owned channels.
• Trend Awareness: Stay ahead of social media trends and gaming culture to keep our content fresh and relevant.
• Analytics & Optimization: Track content performance, analyze metrics, and refine strategies to enhance engagement and follower growth.
• Collaboration: Work with internal teams (marketing, design, product) to align social media efforts with broader company goals.

Requirements

• Experience: Minimum 5 years as a Social Media Manager and/or Social Media Content Creator, with a proven track record of building audiences and crafting impactful content.
• Platform Expertise: Hands-on experience creating content for X, Facebook, TikTok, and Instagram, with an understanding of each platform’s unique tone, audience, and best practices.
• Content Focus: Strong skills in content strategy and production, with a portfolio showcasing creative, platform-tailored work (e.g., short-form TikTok videos, X threads, Instagram Reels).
• Campaign Skills: Knowledge of running organic social media campaigns (essential) and paid campaigns (preferred), with an emphasis on organic growth through compelling content.
• Industry Passion: Demonstrated experience and/or enthusiasm for online gaming (e.g., sweepstakes platforms, esports), sports (e.g., fandom, highlights), and trading (stocks, crypto) ideally reflected in past work or personal interests.
• Technical Skills: Proficiency with content creation tools (e.g., Canva, Adobe Creative Suite, video editing software) and social media management platforms (e.g., Hootsuite, Sprout Social). Should be able to demonstrate fluency with AI tools for content creation as well.
• Adaptability: Ability to pivot quickly in a fast-paced environment, balancing creativity with data-driven decisions.
• Working hours are based on either European or U.S. time zones, based on your preference.

Preferred Qualifications

• Experience in the gaming or sweepstakes industry, with a grasp of its regulatory nuances (e.g., sweepstakes vs. gambling distinctions).
• Familiarity with sports betting culture.
• A personal social media presence showcasing your skills and interests in these areas.

What We Offer

• Competitive salary and benefits [add specifics if applicable, e.g., health insurance, equity].
• Opportunity to shape the voice of an innovative gaming brand.
• A collaborative, remote-friendly team passionate about gaming, sports, and trading.
• Room to experiment and grow in a dynamic, evolving industry.