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About The Position

Okoora is seeking a dynamic and results-oriented Growth Marketing Manager to lead innovative growth-driven initiatives, leveraging the latest tools and strategies to expand Okoora’s reach across Europe and the US. This pivotal role focuses on generating high-quality leads for partners and financial institutions, amplifying Okoora’s content, and driving measurable growth. As a strategic contributor, the Growth Marketing Manager will play a critical role in shaping Okoora’s marketing approach, integrating AI tools for enhanced efficiency and creativity.

Key Responsibilities

Content Distribution:

• Develop and execute strategies to maximize visibility and engagement for Okoora’s content, using channels like LinkedIn, email campaigns, and industry platforms.
• Leverage AI tools to optimize content distribution and ensure alignment with target audience preferences.
• Partner with the content team to create streamlined processes for consistent and impactful distribution.
  
  

• Design and implement campaigns focused on generating qualified leads from financial institutions and partners across Europe and the US.
• Utilize platforms like HubSpot and LinkedIn to manage outreach, nurture leads, and optimize conversion rates.
• Use AI-powered analytics to identify opportunities and refine lead-generation efforts.
  
  

• Create and manage segmented email marketing campaigns to nurture prospects and drive conversions.
• Implement best practices in personalization and automation, integrating AI for advanced audience insights.
• Analyze campaign performance metrics and continuously improve effectiveness.
  
  

• Manage and optimize paid media campaigns on LinkedIn and other relevant platforms to amplify content reach and generate leads.
• Allocate and monitor budgets to maximize ROI, leveraging AI for advanced targeting and performance analysis.
  
  

• Monitor and analyze campaign performance, using AI-driven tools to derive actionable insights.
• Prepare detailed reports on lead generation, content performance, and ROI, providing data-backed recommendations for improvement.
  
  

• Work closely with sales teams to align lead handoffs and ensure seamless transitions for prospects.
• Collaborate with internal stakeholders to maintain consistency in messaging and align campaigns with Okoora’s brand objectives.
  
  

• Number of qualified leads generated.
• Engagement rates on distributed content (email open rates, click-through rates, etc.).
• Conversion rates from campaigns (e.g., inquiries turning into opportunities).
• ROI on paid media campaigns.
• Growth in visibility and engagement across target regions.
  
  

• 3+ years of experience in growth marketing, with a proven focus on lead generation and content distribution.
• Expertise in HubSpot, LinkedIn Ads, and email marketing platforms.
• Strong understanding of AI tools (e.g., Jasper, ChatGPT, DALL-E, Hootsuite Insights) and their application in marketing.
• Demonstrated success in managing paid media campaigns and optimizing for performance.
• Analytical mindset with the ability to interpret data and drive actionable insights.
  
  

• Proactive and resourceful self-starter who thrives in a fast-paced environment.
• Creative thinker with a data-driven approach to problem-solving.
• Excellent organizational and time-management skills, capable of juggling multiple projects effectively.
• Collaborative team player with strong communication skills.
  
  

• Aligned with Okoora’s mission to empower financial institutions and partners through innovative solutions.
• Comfortable working in a high-growth, entrepreneurial environment.
• Passionate about leveraging technology and creativity to drive measurable outcomes.
  
  

• Opportunity to shape and lead impactful growth marketing initiatives.
• Collaborative and innovative work environment with access to cutting-edge tools and resources.
• The chance to make a meaningful impact on Okoora’s growth trajectory, working with a diverse, international audience.