Social Media Manager

At Acorns, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud step of micro-investing. How do we accomplish our mission? Our values.

Lead With Heart - With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility

Make Bold Decisions - We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future

Always Build Trust - Say what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one team

Never Stop Growing - Change IS the constant. Stay hungry and curious. Be relentless in the pursuit of progress

Find a way - Never settle, no excuses, nothing is impossible. Just make it happen

Our values guide us, and our mission drives us. Come join us and help deliver financial wellness for the whole family, putting the tools of wealth-making into everyone’s hands.

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Social Media Manager | Acorns

The world doesn’t need another brand telling people how to spend their money. Social media is already filled with that. The perfect ad, the latest must-have, the endless scroll of things designed to separate people from their money.

Social media drives behavior—but why does it only push people to spend? With the right message, the right timing, and the right approach, it can do more than sell—it can help people build better habits, shift their mindset, and take control of their financial future. Bringing financial wellness into culture starts with how we educate, entertain, and inspire— that’s what this role is all about.

Acorns is looking for a Social Media Manager who can flip the script. Someone who understands that in a world obsessed with spending, saving and investing needs to be even more compelling. You’ll lead our presence across Instagram, TikTok, and Substack, shaping conversations around money in a way that feels modern, relatable, and actionable. If turning scrolling into investing instead of spending sounds like a challenge you’re up for, we’d love to hear from you.

This role reports to the Director of Brand Marketing.

Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA.

What You’ll Be Doing

• Responsible for implementing and leading social strategy for both Acorns and Acorns Early that connects to larger marketing and business goals
• Grow and evolve Acorns’ social media presence across Instagram, TikTok, Substack, LinkedIn, YouTube, and other emerging platforms, leading a social media strategy.
• Develop, manage, and execute a dynamic content calendar, ensuring timely, relevant, and strategic content across priority channels.
• Own the Acorns voice on social and collaborate across marketing, creative, and product cross-functional teams to bring the brand to life in new ways.
• Be a leader in our day-to-day community management, engaging in conversations about and with Acorns to foster a strong, engaged community. Collaborate with support partners to key topics, customer inquiries, and escalations with empathy and clarity.
• Collaborate with creative cross-functional partners to bring to life dynamic content that brings the Acorns brand to life in a social-first way
• Stay ahead of trends and find opportunities to integrate Acorns into relevant conversations and channels within the finance, investing, and fintech landscape.
• Source and share impactful customer stories that inspire and connect with our audience, showing the real-life impact of investing and financial literacy.
• Scope and manage creators as needed for social content and partnerships
• Analyze and report on social performance, providing insights on engagement, audience growth, and content effectiveness to optimize strategy and inform future campaigns.
• Actively pitch and execute thumb-stopping brand ideas across social media channels to grow Acorns as an owner of money conversations within social media
  
  

What You Bring To The Table

• 5 -8+ years experience in social media—whether for a brand, personal projects, or freelance work. Show us content you’ve created that made an impact.
• A strong portfolio of engaging content—including short-form videos, Reels, and TikToks.
• Hands-on experience managing social channels, creating and developing digital content that resonates.
• A deep understanding of social trends & culture—you stay ahead of trends, know what’s happening, and how to make content that stands out.
• On-camera presence—you bring authenticity, wit, humor, confidence, enthusiasm, and a unique perspective to our content.
• Proven creative development skills—you bring fresh, bold ideas to the table.
• Fintech or finance knowledge is a plus, but not required—we care more about your social media expertise than your industry background.
• Exceptional writing and storytelling skills—you craft compelling messages and have a portfolio that shows off a strong brand voice and eye for visuals.
• Creative and strategic thinking—you’re always asking, What’s next? What should we be doing that we aren’t?
• A self-starter mindset—you can ideate, produce, and edit engaging content that connects with our audience across platforms.
• Proficiency in key social and content tools—you have experience using Asana, Sprout Social, CapCut, Figma, Adobe Suite (Photoshop, Premiere Pro), Final Cut Pro, and the Google Suite to create, schedule, and analyze content effectively.
• Deep empathy and passion for our customer and their experience with Acorns
• Exceptional change management capabilities - Comfortable with ambiguity and constant change with the ability to work through complex problems, set priorities, and execute commitments
• Thirst for delivering game-changing products
• Exceptional drive and precision in delivery
• A belief that your work is tied to your life's mission
• Optimistic about the potential of societal change
  
  

You are not expected to have experience with all listed requirements. If you feel passionate about Acorns' mission, vision, and values, please apply.

What We Offer

• Competitive salary and stock options
• A comprehensive benefits package for you and your family
• Flexible work location, hours, and paid time off
• 401(k) discretionary match
• Monthly Acorns account contribution & GoHenry account for your family
• Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
• Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)
• Roots Leadership Program for Emerging Leaders
• Community week onsite gatherings and various virtual events
• Talented and motivated team members who care deeply about one another, our mission, and our customers.
• The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.
  
  

About Acorns

Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, Acorns has grown into a global company with multiple life stage products serving the needs of kids, teens, adults, and parents. Named one of Time’s “World’s Best Brands of 2024,” Acorns has helped over 14 million people save & invest over $25 billion dollars, much of it from spare change and small amounts.

Compensation Information

The pay range for this position at commencement of employment is expected to be between $120,000 and $140,000/year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including a sign-on bonus, equity grants, and discretionary cash bonus awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Work Authorization

Acorns participates in E-Verify to confirm the employment eligibility of all newly hired employees. For more information about E-Verify, please visit www.e-verify.gov