Senior Monetization Manager

We are looking for a Monetization Team Leader with a strong commercial mindset and hands-on expertise in ad monetization to take full ownership of our publishers' ad revenue strategy. This role is about optimizing ad performance, driving revenue growth, and identifying upsell opportunities for content websites and apps.

If you have proven experience in Google Ad Manager, header bidding, auction optimization, and strategic ad layout planning, this is your opportunity to lead a team, execute high-impact monetization strategies, and make a real difference in publishers’ bottom line.

About the Role

This is a full-time, in-office position based in Modiin, where you'll be part of a collaborative, expert-driven team. As Monetization Team Leader, you’ll take responsibility for maximizing publishers’ ad revenue through strategic planning, data-driven optimizations, and strong partnerships with publishers and demand sources.

This is a dual role:

✔ Professional, hands-on work—digging into Google Ad Manager, analyzing data, setting pricing rules, optimizing header bidding setups, and implementing new ad formats.

✔ Commercial strategy—working closely with publishers, identifying growth opportunities, and driving upsell initiatives to increase revenue.

What You’ll Do

• Take full responsibility for the monetization strategy and execution of content websites.
• Lead and mentor a small team of monetization experts, setting the strategy and ensuring execution.
• Optimize ad revenue by working hands-on in Google Ad Manager, setting pricing rules, analyzing auction dynamics, and managing programmatic demand.
• Plan and implement ad layouts for desktop and mobile, ensuring the best mix of display, video, and native ads.
• Build and optimize header bidding setups, integrating new demand sources and maximizing yield.
• Analyze performance data to drive smart monetization decisions and revenue growth.
• Collaborate with publishers to improve ad monetization strategies and identify upsell opportunities.
• Work with demand partners to secure the best rates and maximize revenue potential.

What We’re Looking For

• Minimum of 2 years of hands-on experience in website monetization (content websites, not affiliate or performance marketing).
• Deep expertise in Google Ad Manager, including auction dynamics, pricing rules, and programmatic demand management.
• Strong commercial mindset, with the ability to identify revenue opportunities and upsell effectively.
• Hands-on experience with header bidding, ad placements, and multi-format monetization strategies.
• Data-driven approach with excellent analytical skills to interpret reports and optimize revenue.
• Excellent communication skills in English, with the ability to engage with publishers and industry partners.
• Proven ability to take responsibility and execute—we’re looking for someone proactive who gets things done.
• Team leadership experience, with the ability to manage and mentor a small but expert-driven team.