Digital Advertising Manager

Digital Advertising & Campaigns Manager (PPC) at PayPlus & Wittix – Facebook, Google, TikTok, Instagram.

About the Role:

PayPlus and Wittix are looking for a highly skilled and creative Digital Advertising & Campaigns Manager who can handle large-scale campaigns, drive exceptional results, and blend analytical precision with bold creativity. If you are a PPC master, thrive on managing high-budget campaigns, and know how to make an impact across Facebook, Google, TikTok, and Instagram, this is your chance to take your expertise to the next level!

Responsibilities:

• Strategically plan, execute, and optimize large-scale paid campaigns across:

Facebook & Instagram Ads

Google Ads (Search, Display, YouTube, Performance Max)

TikTok Ads

• Manage and optimize campaigns for both PayPlus (payment solutions) and Wittix (fintech & banking services)

• Focus on audience targeting in Israel and Europe, tailoring strategies for different markets

• Analyze performance and optimize for maximum ROI, engagement, and conversions

• Develop and execute data-driven campaign strategies tailored to B2B and fintech audiences

• Create high-performing ad creatives – sharp messaging, engaging video content, and visually striking assets

• Implement and refine advanced retargeting strategies for maximum funnel efficiency

• Conduct continuous A/B testing to enhance campaign performance

• Use Google Analytics, Tag Manager, and BI tools to track, measure, and optimize results

• Stay ahead of platform updates, industry trends, and algorithm shifts to keep campaigns competitive.

requirements:

• 5+ years of experience managing high-budget digital campaigns

• Expertise in Facebook, Instagram, Google, and TikTok Ads

• Proven ability to handle large ad budgets and consistently deliver strong ROAS

• Strong creative and strategic thinking skills – ability to craft compelling, high-converting ad content

• Excellent analytical skills and a deep understanding of digital marketing funnels

• Experience with Conversion Tracking, Dynamic Remarketing, and Ad Automation

• Background in B2B and fintech marketing, with a strong understanding of SMBs and financial services

• Experience working with international audiences, specifically targeting both Israel and European markets.

bonus Points For:

• Experience in fintech, payments, and banking services advertising

• Knowledge of programmatic advertising (Taboola, Outbrain, LinkedIn Ads, native ad platforms)

• Experience with SQL, BI tools, and advanced data analytics

• Experience leading PPC teams or managing external ad agencies.

Location: Full-time, on-site at PayPlus & Wittix offices – no remote work.

If you’re a PPC powerhouse who knows how to scale campaigns, dominate ad platforms, and turn data into winning strategies, we want you on our team!