User Acquisition Manager- Google

Description:

At Kissterra, we are revolutionizing the insurance industry with the world's first Marketing OS - a comprehensive solution tailored to the unique marketing and distribution needs of insurance organizations.

Our intelligent solutions combine the power of AI, machine learning, and real-time data to reshape marketing strategies and drive profitable growth for top insurers.

Founded in 2015 and headquartered in Israel, Kissterra partners with leading US insurance companies, helping them uncover hidden growth opportunities and optimize their marketing budgets with unparalleled precision and efficiency.

We’re looking for a User Acquisition Manager to drive growth through Google Ads and Bing Ads. You’ll manage large-scale campaigns, optimize budgets, and develop data-driven strategies in competitive markets. Collaboration with cross-functional teams, A/B testing, and staying ahead of industry trends will be key to your success.

Key Responsibilities:

• Develop and execute user acquisition strategies to drive growth and meet business KPIs.
• Manage, optimize, and scale large-scale paid search campaigns across Google Ads and Bing Ads with multi-million-dollar budgets.
• Leverage data from internal BI systems, Looker Studio, and other analytical tools to extract insights and improve campaign performance.
• Conduct in-depth performance analysis, continuously optimizing targeting, bidding, and creatives to maximize ROI.
• Perform rigorous A/B testing on ad copies, landing pages, and bidding strategies to identify winning variations.
• Collaborate cross-functionally with content, analytics, and product teams to align marketing efforts and enhance campaign effectiveness.
• Stay up to date with search engine algorithm changes, industry trends, and new ad formats to ensure best-in-class execution.
• Present campaign performance and strategic insights to leadership and stakeholders, offering recommendations for continuous improvement.

Qualifications:

• 2+ years of hands-on experience in Google Ads and Bing Ads, managing large-scale performance marketing campaigns.
• Proven track record of driving high-quality traffic, conversions, and revenue through paid search advertising.
• Experience managing campaigns for the US market and other global markets.
• Strong analytical skills with the ability to interpret complex datasets and extract actionable insights.
• Expertise in Excel, Looker Studio, and BI systems for data analysis and performance tracking.
• Ability to thrive in a fast-paced, performance-driven environment with a self-motivated, goal-oriented mindset.
• Detail-oriented approach with a strategic and creative mindset for campaign development and execution.
• Excellent communication and collaboration skills, with the ability to work cross-functionally.
• Bachelor’s degree in an analytical field such as Industrial Engineering, Economics, Statistics, or a related quantitative discipline (advantage).
• High proficiency in English (writing & reading).