User Acquisition Lead - Maternity Leave - 6 months

Elementor is seeking a User Acquisition Lead to drive growth initiatives in the marketing department, focusing on expanding our user base and optimizing acquisition strategies.

Requirements:

5+ years of experience managing large-scale campaigns – a must
Strong understanding of user acquisition funnels and subscription-based business models (SaaS)
Experience with multiple user acquisition channels (including Google, YouTube, Meta, ChatGPT Ads, etc.)
High proficiency in building, optimizing & managing AI tools and workflows.
AI Tool Proficiency: Hands-on experience using Generative AI tools for marketing creative production, copywriting, and rapid prototyping.
Creative Automation & AI Generation: Leverage Generative AI tools (e.g., Midjourney, ChatGPT, Runway, ElevenLabs) to rapidly produce, localize, and iterate on high-performing ad creatives, copy, and visual assets.
AI Tool Integration: Evaluate, adopt, and integrate emerging AI platforms and growth stacks to optimize workflow efficiency, creative production, and performance tracking.
Data-driven mindset with strong analytical skills and the ability to work with large sets of data
Proactive and adaptable with a growth mindset
Hands-on experience with Google Analytics
Deep understanding of SEO – an advantage
Familiarity with WordPress – an advantage
Creative thinking and copywriting skills – an advantage
Excellent written and verbal communication skills in English

Responsibilities:

Own the planning and execution of global, large-scale marketing campaigns on ad platforms such as Facebook, YouTube, and Google, ensuring KPIs are met.
Drive growth into new marketing channels
Manage and optimize marketing budgets with a focus on ROI, leveraging A/B testing and data-driven experiments to improve performance
Collaborate with our Creative, Design, Revenue, and Product teams to align marketing efforts with business goals and create standout campaigns
Monitor and analyze campaign data to continually optimize performance and report results to senior management