Data Analyst

About the Role

We are seeking a Data Analyst (Event Performance) to evaluate event ROI, marketing effectiveness, and attendee data, with a strong focus on AI events. This role requires a data-driven professional who can extract insights, optimize event strategies, and measure the impact of marketing efforts. The ideal candidate has extensive experience analyzing event performance and a deep understanding of AI industry trends.

Roles & Responsibilities:

• Analyze event ROI, attendee behavior, and marketing performance metrics.
• Develop data-driven insights to optimize future AI events.
• Track and assess KPIs related to engagement, conversions, and sponsorship impact.
• Collaborate with marketing and event teams to refine strategies based on analytics.
• Present data findings through reports, dashboards, and visualizations.

Skills & Qualifications:

• 10+ years of experience in data analysis, event analytics, or related roles.
• 5+ years of experience analyzing AI event performance.
• Proficiency in data analytics tools (Excel, SQL, Tableau, Google Analytics, etc.).
• Strong understanding of event marketing metrics and audience segmentation.
• Excellent problem-solving and data visualization skills.