Social Media Manager

Okoora is seeking a highly creative, proactive, and strategic Social Media Manager to amplify our presence and actively recruit partners for our innovative FX360 platform. This full-time, in-office role will focus on building and managing a dynamic online presence, creating engaging content, and using social media as a strategic tool for lead generation and partner recruitment across Europe. The ideal candidate will excel at identifying market trends, crafting relevant and impactful campaigns, and driving inbound engagement.

Key Responsibilities:

Strategic Social Media Management:

• Develop and execute organic and paid social media strategies to grow Okoora’s presence on LinkedIn, Facebook, Instagram, Twitter, YouTube, and TikTok.
• Align social media campaigns with broader marketing, PR, and sales strategies to achieve company goals.

Partner Recruitment:

• Drive the recruitment of 100 active partners in 2025 by creating interest and awareness through targeted campaigns.
• Actively join and engage in relevant online groups, forums, and communities to promote Okoora’s partnership program.
• Build a sense of community among Okoora partners through engaging posts, discussions, and targeted messaging.

Content Creation:

• Use AI tools to create compelling visuals, copy, and videos tailored to each platform and audience.
• Develop campaigns showcasing Okoora’s growth blueprint and emphasizing partnership benefits.

Market and Industry Insights:

• Continuously monitor FX news and updates in key markets (EU, GBP, ILS, US) for relevant data and trends.
• Use AI-driven tools to generate content from market news to demonstrate how Okoora’s solutions address real-world challenges and opportunities.
• Publish organic posts highlighting market volatility, potential risks, and opportunities, tying them back to Okoora’s solutions (e.g., FX360).

Community and Communication Management:

• Actively engage with audiences by responding to comments, messages, and mentions across platforms.
• Monitor and analyze social media activity to refine engagement strategies and optimize lead generation.

Analytics and Reporting:

• Track and report on KPIs, including traffic, leads, engagement rates, and partner conversions.
• Provide actionable insights to refine strategies and improve outcomes using AI analytics tools.

Key Qualifications:

• 3+ years of experience in social media management, with a proven ability to grow accounts and generate leads.
• Strong expertise in content creation (visuals, copywriting, video editing) using AI tools.
• Experience with organic and paid social media campaigns, including lead generation.
• Excellent communication skills and ability to engage diverse audiences.
• Familiarity with AI marketing tools (e.g., ChatGPT, Canva, Jasper, MidJourney, DALL-E, Hootsuite Insights).
• Knowledge of B2B partnerships or fintech is a plus.
• Ability to analyze market data and create relevant, impactful content from news and trends using AI-driven platforms.
• Fluent in English with exceptional writing and editing skills.
• Highly proactive, creative, collaborative, and self-motivated.

Reporting Line: The Social Media Manager will report directly to the Marketing Director and work closely with the marketing, PR, and sales teams.

What We Offer:

• Competitive salary and benefits.
• Opportunity to shape and lead impactful campaigns for a rapidly growing fintech.
• Collaborative and innovative work environment with access to tools and resources for success.
• A clear mission to drive global financial growth and transformation.

Success Metrics:

• Achievement of 100 active partners recruited in 2025.
• Consistent growth in engagement, traffic, and inbound leads across platforms.
• Creation of impactful, data-driven content that aligns Okoora’s solutions with real market challenges and opportunities.