Growth Marketing Manager

Okoora is seeking a dynamic and results-oriented Growth Marketing Manager to lead innovative growth-driven initiatives, leveraging the latest tools and strategies to expand Okoora’s reach across Europe and the US. This pivotal role focuses on generating high-quality leads for partners and financial institutions, amplifying Okoora’s content, and driving measurable growth. As a strategic contributor, the Growth Marketing Manager will play a critical role in shaping Okoora’s marketing approach, integrating AI tools for enhanced efficiency and creativity.

Key Responsibilities:

Content Distribution:

• Develop and execute strategies to maximize visibility and engagement for Okoora’s content, using channels like LinkedIn, email campaigns, and industry platforms.
• Leverage AI tools to optimize content distribution and ensure alignment with target audience preferences.
• Partner with the content team to create streamlined processes for consistent and impactful distribution.

Lead Generation:

• Design and implement campaigns focused on generating qualified leads from financial institutions and partners across Europe and the US.
• Utilize platforms like HubSpot and LinkedIn to manage outreach, nurture leads, and optimize conversion rates.
• Use AI-powered analytics to identify opportunities and refine lead-generation efforts.

Email Marketing:

• Create and manage segmented email marketing campaigns to nurture prospects and drive conversions.
• Implement best practices in personalization and automation, integrating AI for advanced audience insights.
• Analyze campaign performance metrics and continuously improve effectiveness.

Paid Media Campaigns:

• Manage and optimize paid media campaigns on LinkedIn and other relevant platforms to amplify content reach and generate leads.
• Allocate and monitor budgets to maximize ROI, leveraging AI for advanced targeting and performance analysis.

Analytics and Reporting:

• Monitor and analyze campaign performance, using AI-driven tools to derive actionable insights.
• Prepare detailed reports on lead generation, content performance, and ROI, providing data-backed recommendations for improvement.

Collaboration:

• Work closely with sales teams to align lead handoffs and ensure seamless transitions for prospects.
• Collaborate with internal stakeholders to maintain consistency in messaging and align campaigns with Okoora’s brand objectives.

Key Performance Indicators (KPIs):

• Number of qualified leads generated.
• Engagement rates on distributed content (email open rates, click-through rates, etc.).
• Conversion rates from campaigns (e.g., inquiries turning into opportunities).
• ROI on paid media campaigns.
• Growth in visibility and engagement across target regions.

Ideal Candidate Profile:

Skills and Experience:

• 3+ years of experience in growth marketing, with a proven focus on lead generation and content distribution.
• Expertise in HubSpot, LinkedIn Ads, and email marketing platforms.
• Strong understanding of AI tools (e.g., Jasper, ChatGPT, DALL-E, Hootsuite Insights) and their application in marketing.
• Demonstrated success in managing paid media campaigns and optimizing for performance.
• Analytical mindset with the ability to interpret data and drive actionable insights.

Attributes:

• Proactive and resourceful self-starter who thrives in a fast-paced environment.
• Creative thinker with a data-driven approach to problem-solving.
• Excellent organizational and time-management skills, capable of juggling multiple projects effectively.
• Collaborative team player with strong communication skills.

Cultural Fit:

• Aligned with Okoora’s mission to empower financial institutions and partners through innovative solutions.
• Comfortable working in a high-growth, entrepreneurial environment.
• Passionate about leveraging technology and creativity to drive measurable outcomes.

What We Offer:

• Opportunity to shape and lead impactful growth marketing initiatives.
• Collaborative and innovative work environment with access to cutting-edge tools and resources.
• The chance to make a meaningful impact on Okoora’s growth trajectory, working with a diverse, international audience.

Okoora is looking for someone who thinks big, acts boldly, and moves fast. If you’re passionate about growth marketing and integrating AI to achieve exceptional results, we’d love to hear from you.