User Acquisition Specialist

About Helfy 

Helfy is a fast-growing company that operates a cutting-edge digital telehealth platform. By connecting clients with doctors and pharmacies online, we offer a wide range of personalized treatments for men and women. Healthcare is now more convenient, efficient, and accessible, and millions of satisfied customers use it.

We're looking for a motivated, creative, and data-driven User Acquisition Specialist with 3+ years of experience to join our growing team. The ideal candidate will have a proven track record of driving user growth, managing large-scale campaigns, and a deep understanding of the healthcare industry. In this role, you will develop, execute, and optimize user acquisition strategies across multiple platforms to attract and convert new users to our online platform.

Responsibilities

• Develop, execute, and manage large-scale user acquisition campaigns with budgets of at least 100K EUR per month across various channels, including social media (Facebook, Instagram, TikTok, etc.), paid search (Google Ads), display advertising, and content marketing.
• Conduct competitor analysis to identify market trends, benchmark performance, and uncover new growth opportunities.
• Planned and executed lead generation campaigns to attract and nurture potential users, ensuring high-quality leads were delivered to the sales or conversion teams.
• Collaborate closely with the studio and creative teams to request and develop compelling, platform-specific creatives (static, video, and interactive ads) that drive high engagement and conversion rates.
• Analyze and report on campaign performance, including key metrics such as user acquisition, cost per acquisition (CPA), return on ad spend (ROAS), and lifetime value (LTV).
• Optimize campaigns through A/B testing, audience segmentation, and creative iteration to maximize ROI and scalability.
• Stay ahead of the latest trends and best practices in user acquisition, digital advertising, and healthcare marketing, and share insights with the team.
• Work closely with the marketing team to align user acquisition strategies with broader marketing goals and initiatives.
• Leverage data-driven insights to identify new growth opportunities and improve campaign efficiency.
• Implement and test events on Google Tag Manager.
• Manage budgets effectively, ensuring optimal allocation across channels to achieve business objectives.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field.
• 3+ years of experience in user acquisition, digital marketing, or performance marketing, preferably within the healthcare, telehealth, or related industries.
• Proven experience managing large-scale campaigns with budgets of at least 100K EUR per month.
• Proficiency in user acquisition tools and platforms, including Google Ads, Facebook Ads Manager, TikTok Ads, and analytics tools (e.g., Google Analytics, Tableau).
• Strong experience in competitor analysis and lead generation campaigns, with the ability to translate insights into actionable strategies.
• Strong creative mindset with the ability to conceptualize and request high-performing ad creatives tailored to versatile platforms (social media, search, display, etc.).
• Exceptional analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent written and verbal communication skills, with the ability to present complex data and strategies clearly and concisely.
• Collaborative team player with experience working closely with creative, marketing, and analytics teams.
• Fluent in English; proficiency in German or French is a strong advantage.
• Self-starter with a proactive approach, strong organizational skills, and the ability to manage multiple projects simultaneously in a fast-paced environment.

Preferred Qualifications

• Experience with programmatic advertising and retargeting strategies.
• Knowledge of SEO and organic growth strategies to complement paid acquisition efforts.
• Familiarity with CRM tools and marketing automation platforms.
• A passion for healthcare innovation and improving patient outcomes through technology.

If you are a creative, data-driven marketer passionate about driving growth, managing large-scale campaigns, and making a meaningful impact in the healthcare industry, we’d love to hear from you!