User Acquisition Manager

A financial services company is looking for an experienced, data-driven User Acquisition Manager to manage and execute paid media strategies for investment subscription products. The role involves overseeing performance marketing campaigns across various channels, including search, social, and native, while optimizing budgets and driving results. This is an opportunity for a highly motivated professional passionate about the investment industry and digital marketing.

Responsibilities

• Strategy: Develop and implement comprehensive paid media strategies aligned with marketing KPIs, taking into account audience behavior, competitive insights, and industry trends.
• Execution: Manage campaigns end-to-end, including keyword research, ad creation, bid optimization, and A/B testing to enhance performance.
• Budget Management: Allocate and optimize marketing budgets to achieve desired ROI and efficiency.
• Reporting: Use analytics tools to monitor campaign performance, generate reports, and provide data-driven recommendations for ongoing improvements.
• Knowledge Base: Stay updated on platform changes (Google Ads, Bing Ads, Paid Social, etc.) and apply best practices to maintain a competitive edge.
• Collaboration: Work with cross-functional teams, including SEO, content, CRO, and design, to create cohesive digital marketing strategies.
• Testing and Experimentation: Implement testing initiatives to improve cost efficiency (CAC) and drive paid acquisition ARR targets.
  
  

• At least 3 years of experience managing mobile app acquisition strategies with proven success.
• Background in the investing industry is preferred.
• Extensive knowledge of app marketing channels, including paid social platforms like Facebook, Google, and Apple Search Ads (ASA).
• Strong analytical skills with experience using app data analysis tools such as Appsflyer or Kochava.
• Detail-oriented, self-driven, and passionate about growth in a fast-paced environment.
• Highly collaborative and adaptable to iterative projects and new challenges.
• Native-level English proficiency (required).