Founding SDR

About Lasso Security:

We are a pioneering fast-growing startup in Large Language Models (LLMs) and Generative AI security. Founded in 2023 by a team of serial entrepreneurs, we are a group of veteran GenAI and cybersecurity experts, who come together to develop new solutions for organizations that want to embrace progress without compromising on security.

Role Overview:

As the founding Sales Development Representative (SDR), you will play a critical and integral part in shaping our sales strategy, identifying high-value accounts, and driving new opportunities to expand our presence in key markets.

Responsibilities:

• Develop and execute effective lead generation strategies in alignment with overall business goals.
• Design effective outreach sequences to engage enterprise-level clients in need of advanced cybersecurity solutions for threats related to AI systems.
• Evaluate and implement sales tools and technologies that enhance productivity and support the sales initiatives of the organization.
• Identify according to the BANT and research potential accounts within the ideal customer profile to achieve pipeline goals.
• Qualify, and generate sales opportunities through outbound calls, emails, and other sales activities.
• Achieve or exceed daily, weekly, monthly, and quarterly goals
• Work closely with the C-Levels, VP Sales, and the marketing team to align on messaging, improve lead conversion rates, and ensure a seamless handoff of qualified leads.
• Conduct weekly reviews of lead development, new additions, and field sales intelligence; maintain records in CRM software and generate reports on all activity phases
• Stay informed about new products, services, and other customer-relevant information through successful completion of sales training and self-study

Requirements:

• 2+ years of experience in Outbound prospecting sales or lead generation within the Cyber/AI or Networking/Security vertical fields - A Must!
• Background with global markets ( US \ EMEA) - A must!.
• Self-starter attitude with a strong desire to develop and implement within a high-growth environment.
• Proven experience in cold calling, email outreach, cadence creation, sequences and the ability to identify and overcome sales objections.
• Proficiency in CRM tools (e.g., Salesforce, Hubspot) and sales platforms (e.g., LinkedIn Sales Navigator) etc.
• Comfortable discussing cybersecurity and AI technology with technical buyers, with the ability to answer initial questions and coordinate with the technical team for deeper inquiries.
• Ability to work US hours, Monday- Friday 12:00 PM to 9:00 PM (Israel time).
• Fluent English (verbal and written). Additional languages are a plus.
• Highly organized, with the ability to multitask and thrive in a fast-paced, goal-oriented startup environment.
• Strong communication skills