Email Marketing Manager and Automations

Job Description:

We are looking for a highly skilled Digital Marketer, Email Marketing, and Automation Manager to lead and optimize our email marketing campaigns, implement automation strategies, and drive growth through innovative digital marketing initiatives. This role will focus on creating personalized, data-driven campaigns, streamlining processes with automation, and ensuring impactful communication with clients, influencers, and partners.

1. Email Marketing:

• Develop and execute AI-powered personalized email marketing campaigns for both consumer and influencer audiences.
• Optimize email workflows, segmentation, and targeting to maximize engagement and conversion rates.
• Design and send newsletters, promotional campaigns, and referral program emails.

1. Automation Management:

• Implement and manage marketing automation tools to scale personalized outreach efforts.
• Create automated contact forms and workflows to engage e-commerce leads and other key audiences.
• Set up and optimize voice drop campaigns targeting e-commerce founders and CEOs.

1. Digital Campaigns:

• Launch PPC campaigns tailored to attract brands and drive lead generation.
• Plan and execute UGC (User-Generated Content) campaigns, ensuring the best examples are showcased on the website.
• Design and manage banners for email marketing, newsletters, and paid media campaigns.

1. Website Enhancements:

• Collaborate with the team to improve website copy for clarity and impact.
• Add new features, such as testimonial tools, industry-specific sections, and comparison pages.
• Work with SEO experts to optimize website content and drive organic traffic.

1. Customer and Client Engagement:

• Develop referral programs to encourage existing clients to refer new customers.
• Create a customer feedback loop to gather actionable insights and improve services.
• Engage with partners, including influencer marketing agencies, e-commerce businesses, and paid media agencies.

1. Planning and Reporting:

• Develop and maintain a yearly Gantt chart for email marketing and newsletter campaigns.
• Track and analyze campaign performance, providing detailed reports and actionable insights.
• Plan and execute participation in industry events and conferences to boost brand visibility.

1. Team Collaboration:

• Work closely with the social media/UGC manager to align email and digital marketing efforts.
• Collaborate with sales and operations teams to ensure seamless execution of strategies.

• A collaborative, innovative environment where your expertise will drive key marketing initiatives.
• Opportunities to work with cutting-edge email marketing and automation technologies.
• Career growth in a fast-paced, results-driven organization.
• A chance to shape impactful campaigns and directly influence business growth.