Paid User Acquisition Manager

About Infront Lab:

Infront Lab, the digital and technology division of Infront, offers full 360 support for rights owners and sports organizations to shape the future of sports by engaging fans and tackling the biggest challenges. The Lab developed a suite of products, services and partners to help in all aspects of the business: from content creation and management, workflows, data capture and analysis, strategic consulting and execution. Located in the heart of Israel’s tech capital and across the European sports landscape, Infront Lab is a diverse team with a front-row seat to the latest developments, cutting-edge technologies and the world’s top sports organizations.

Role description:

Love sports? Come join our team!

As the Paid User Acquisition Strategist, you will own the planning, execution, and optimization of paid marketing campaigns across multiple platforms for internal sports streaming channels and external clients. You’ll be responsible for driving user growth, improving ROI, and maximizing our and our clients’ customer acquisition potential. 

Responsibilities

• Campaign Strategy & Execution: Design and execute paid acquisition strategies across platforms (Google Ads, YouTube, Meta Ads, TikTok, etc.) to achieve user growth and revenue goals.
• Budget Management: Allocate and optimize budgets to ensure efficient spend and maximum ROI.
• Performance Analysis: Monitor campaign performance and KPIs, providing actionable insights to improve acquisition efforts.
• A/B Testing: Create and implement tests for ad creatives, audiences, and bidding strategies to continuously improve campaign effectiveness.
• Collaboration: Work closely with content managers, designers, product, and data teams to develop compelling ads and optimize landing pages.
• Market Research: Stay updated on industry trends, competitor strategies, and emerging platforms to identify new growth opportunities.
• Reporting: Prepare and present detailed reports on campaign performance and recommendations to stakeholders.
• Client-facing: Strong presentation and communication skills, with the ability to effectively articulate strategies, insights, and results to clients in a clear and compelling manner.

Qualifications

• Experience: 1-3 years of experience in paid user acquisition, performance marketing, or digital advertising.
• Tools & Platforms: Proficiency with tools like Google Ads, Facebook Ads Manager, and analytics platforms (Google Analytics, Tableau, etc.).
• Analytical Skills: Strong ability to analyze data, identify trends, and make data-driven decisions.
• Creativity: Ability to develop innovative ad concepts and campaigns that resonate with target audiences.
• Communication: Excellent verbal and written communication skills, with the ability to collaborate across teams and present findings effectively.
• Adaptability: Comfortable in a fast-paced, dynamic environment with shifting priorities.
• Education: Bachelor’s degree in Marketing, Business, or a related field (preferred but not required).
• Languages: English mother tongue or proficient.

If you are passionate about sports and have the skills to manage multiple campaigns across various types of sports and organizations, join our team as a Paid User Acquisition Manager.