Senior PPC Campaign Manager

The Role:

As a Senior PPC Manager, you will be responsible for managing, optimizing, and maximizing ROI for Facebook, Google and TikTok campaigns at a high scale, utilizing data segmentation and complex audiences. Your expertise will be instrumental in developing and launching high-frequency ongoing campaigns that guide customers through intelligent customer journeys.

Your Responsibilities:

• Harness your PPC expertise to manage, optimize, and maximize ROI for Facebook and Google campaigns at scale.
• Craft high-frequency ongoing campaigns that drive customers through intelligent customer journeys.
• Leverage data segmentation and complex audiences to enhance campaign performance.
• Develop and implement ROAS-based PPC strategies for sales campaigns.
• Collaborate with e-commerce website managers and marketing managers to ensure seamless campaign integration.
• Partner with group marketing directors to execute branded media deployments.

Your Qualifications:

• 2+ years of experience managing PPC budgets of hundreds of thousands of shekels or more per month on Facebook and Google in the e-commerce and retail industries.
• A sharp analytical mind, strong numeracy skills, and a flair for creative problem-solving.
• In-depth strategic thinking capabilities in the realm of digital marketing.
• A passion for learning new tools and technologies, coupled with a strong self-learning aptitude.
• The ability to multitask effectively, report findings, and draw insightful conclusions.
• Proficiency in Google Analytics.