Affiliate Brand Manager

A young and rapidly growing casino affiliate company seeking a motivated and experienced Affiliate Brand Manager to oversee and optimize the company's affiliate marketing partnerships with various casino brands. The Affiliate Brand Manager will play a pivotal role in managing relationships, maximizing performance, and driving growth through effective spend optimization strategies. The ideal candidate will possess a strong background in affiliate marketing, data analysis, and strategic planning.

Responsibilities

• Build and maintain strong relationships with casino brands, serving as the main point of contact for affiliate partnerships.
• Negotiate and optimize affiliate agreements to maximize ROI and achieve desired results for both parties.
• Collaborate with casino brands to obtain valuable insights and data for performance analysis and optimization.
• Monitor affiliate marketing performance metrics, including clicks, conversions, and revenue, and provide regular reports to stakeholders.
• Analyze data and insights to optimize affiliate marketing campaigns for improved performance and ROI.
• Develop and implement strategies to optimize spend across different brands, channels, and campaigns.
• Work closely with cross-functional teams, including marketing and finance, to align affiliate marketing efforts with overall business objectives.
• Ensure compliance with relevant laws, regulations, and brand guidelines in all affiliate marketing activities.
• Stay informed about industry trends, competitor activities, and regulatory changes affecting the sector.
• Identify new opportunities for affiliate partnerships and develop strategies to expand our affiliate network.
  
  

• Proven experience in affiliate marketing, preferably in the gambling industry, with a focus on optimization and performance improvement.
• Strong negotiation and relationship management skills.
• Excellent communication skills, both written and verbal.
• Strong analytical skills and proficiency in data analysis tools and techniques.
• Proficiency in using affiliate marketing platforms and tracking tools.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Creative thinking and problem-solving skills.
• Flexibility to adapt to changing priorities and business needs.
  
  

• Experience working with casino brands or in the iGaming industry.
• Familiarity with SEO, PPC, and other digital marketing channels.
• Previous experience managing affiliate programs or partnerships.
• Advanced proficiency in Microsoft Excel or other data analysis tools.