Junior User Acquisition Manager

At Play Perfect, we are more than just a rapidly growing mobile gaming company—we're creators of immersive, skill-based experiences enjoyed by millions worldwide. Headquartered in the vibrant city of Tel Aviv, our team of passionate developers, designers, industry experts, and gamers is at the forefront of revolutionizing mobile gaming. As we push the boundaries of what's possible, Play Perfect is on a mission to redefine the future of the gaming industry. We're currently seeking a dynamic and innovative Junior User Acquisition Manager to help elevate our user acquisition strategies and contribute to our continued success.

Joining Play Perfect means working in a creative, collaborative environment where your ideas matter, and innovation is at the heart of everything we do. You'll have the opportunity to shape the future of mobile gaming alongside industry leaders and passionate gamers like yourself. We offer a supportive and inspiring work culture with numerous opportunities for professional growth and development. If you're eager to make an impact in the gaming world and work with a team as passionate as you are, Play Perfect is the place for you!

Responsibilities

As our Junior User Acquisition Manager, you’ll play a key role in driving Play Perfect’s growth and success by:

• Leading UA Campaigns: Plan, launch, optimize, and analyze user acquisition campaigns to drive growth and meet KPIs.
• Creative Collaboration: Partner with our creative team to develop eye-catching ad creatives and engaging marketing assets that convert.
• Building Partnerships: Cultivate and maintain strategic relationships with top acquisition partners to ensure the best performance across games, channels, and geos.
• Data-Driven Strategies: Analyze data, identify trends, and optimize campaigns to maximize return on ad spend (ROAS).
• Market Research: Stay ahead of mobile game trends and UA innovations to help guide our creative and product strategies.
• Cross-Team Collaboration: Contribute to building strong relationships with UA partners and ensure smooth execution of campaigns.

Requirements

• 2+ years of performance marketing experience, specifically running UA and/or retargeting campaigns with a focus on ROAS and active user base growth.
• A proven track record of planning, executing, and optimizing UA campaigns (mobile gaming experience is a plus!).
• Experience developing creative testing processes that deliver high-impact results.
• Passion for Games: You live and breathe mobile games and have a knack for creative problem-solving.
• Strong data analysis skills, familiarity with tools like Looker or Tableau, and a deep understanding of mobile gaming trends.
• Proficiency in Excel.
• Fluent English, both spoken and written.