Senior User Acquisition Manager – Mobile

Location: Tel Aviv, Israel

Job Type: Full-time

Seniority: Senior Level

We are looking for an experienced, hands-on Senior User Acquisition Manager to join a growing mobile performance marketing team.

The ideal candidate has a strong background in mobile app acquisition, programmatic media buying, and scaling performance campaigns across international markets.

This role requires deep experience working with DSPs, mobile advertising networks, and MMPs, along with strong analytical capabilities and a proven ability to manage significant budgets while driving profitable growth.

Key Responsibilities

• Plan, launch, manage, and optimize mobile user acquisition campaigns across DSPs, programmatic platforms, and mobile advertising networks.
• Manage campaigns on platforms such as Kayzen, Unity Ads, AppLovin, and similar networks.
• Own campaign budgets, bidding strategies, optimization, and scaling activities.
• Identify and test new traffic sources, advertising partners, and growth opportunities.
• Develop structured testing strategies across creatives, audiences, channels, and bidding models.
• Collaborate with creative teams to develop and optimize performance-driven advertising assets.
• Analyze campaign performance using key metrics such as CPI, ROAS, LTV, retention, and cohort performance.
• Work with MMPs and attribution platforms to measure campaign effectiveness and user quality.
• Monitor traffic quality, identify fraud signals, and optimize acquisition efficiency.
• Identify opportunities to scale profitable campaigns while maintaining performance targets.
• Prepare performance reports and translate data into actionable recommendations.
• Collaborate with internal teams and external partners to continuously improve campaign results.

Requirements

• 4+ years of hands-on experience in Mobile User Acquisition or Performance Marketing – mandatory.
• Proven experience managing and scaling mobile app acquisition campaigns.
• Strong hands-on experience with DSPs, programmatic buying platforms, and mobile advertising networks.
• Practical experience with platforms such as Kayzen, Unity Ads, AppLovin, or similar.
• Deep understanding of the mobile advertising and programmatic ecosystem.
• Proven ability to manage significant advertising budgets and optimize campaigns for profitability.
• Experience working with MMPs such as AppsFlyer, Adjust, Singular, Branch, or similar.
• Strong understanding of CPI, ROAS, LTV, retention, cohort analysis, attribution, and conversion funnels.
• Excellent analytical skills and a data-driven approach to campaign management.
• Experience identifying new traffic sources and scaling successful campaigns.
• Strong communication and stakeholder management skills.
• Ability to work independently in a fast-paced, performance-driven environment.
• Fluent English, both written and spoken.

Advantages

• Experience working with multiple DSPs and programmatic advertising platforms.
• Experience across different mobile app verticals and international markets.
• Knowledge of fraud prevention and traffic quality solutions.
• Familiarity with SKAN, postbacks, and advanced mobile measurement methodologies.
• Experience collaborating with creative teams on performance-based creative testing.
• Advanced Excel, Google Sheets, and data analysis skills.