Programmatic User Acquisition Manager

What's Guardio?



Guardio is a B2C cybersecurity startup offering security and privacy solutions directly to regular consumers, not corporate companies. We develop products you’d want for yourself, your parents, family, and friends. Our goal is to protect real people from cyber problems and crime. We help our customers avoid and combat the modern world’s security threats, like phishing, financial scams, malware, browser hijacking, identity theft, data leaks, and more.

Guardio is a relatively small company (we just passed 80 people) on a rapid growth path. We’re looking for core team members to join our Growth team. We already have well over a million registered customers and plenty of new products and features in the pipeline.

So, what's the job?



We are looking for a Programmatic User Acquisition Manager.

You will:

• Manage and optimize programmatic user acquisition campaigns across DSPs, native ads, and other automated platforms.
• Plan, execute, monitor, identify opportunities, and optimize UA efforts across programmatic channels.
• Analyze and continually optimize large-scale programmatic ad campaigns to maximize ROAS, Spend, and meet relevant KPIs.
• Adapt quickly to changes in programmatic advertising, leveraging new DSP features and technologies.
• Collaborate with creative, design, BI, and copywriting teams to ensure that programmatic ad formats align with the user journey.
• Set up and maintain an ongoing schedule of experiments - a constant process of ideation, implementation, and optimization specific to programmatic channels.
  
  

• 2+ years of experience with advertising on programmatic platforms (DSPs, native, etc.).
• Expertise in programmatic buying, DSPs, and native advertising.
• Number-oriented with analytical skills, comfortable with large sets of data and numbers.
• A creative mind to brainstorm and segment the best performance video iterations for programmatic ads.
• Always on the lookout for new opportunities that challenge current programmatic efforts.
• Ability to work both independently and in a team.
• Fully up-to-date with the latest programmatic trends and technologies.