Marketing Platform Manager

We seek a skilled PPC Campaign Manager with a technical background, affiliate marketing experience, and expertise in Google Ads and DSPs.

Key Responsibilities:

Develop and manage PPC campaigns on Google Ads and DSPs.

Optimize campaign performance, including keyword research, ad copy, and bid management.

Troubleshoot technical issues to ensure campaign success.

Implement and manage affiliate marketing strategies.

Conduct A/B testing for ad and landing page performance.

Collaborate with the marketing team to align PPC strategies with goals.

Provide reports and insights on campaign performance.

Stay updated on industry trends and best practices.

Qualifications:

Bachelor’s degree in Marketing, Business, Computer Science, or related field.

3+ years of experience as a PPC Campaign Manager or similar role.

Extensive experience with Google Ads and DSPs.

Proven success in affiliate marketing.

Proficient in analytics tools like Google Analytics and Google Tag Manager.

Strong technical background for troubleshooting.

Excellent analytical and communication skills.

Preferred Qualifications:

Google Ads Certification.

Experience with additional PPC platforms (e.g., Bing Ads, Facebook Ads).

Knowledge of SEO principles.

Familiarity with CRM systems and marketing automation tools.

Advantages:

Background in intelligence corps.

Prior experience in cyber and avatar management.