PPC Campaigns Manager

We are seeking a PPC Campaigns Manager to build and optimize large-scale PPC campaigns and conduct keyword research and A/B testing.

Responsibilities:

• Build and optimize large-scale PPC campaigns across various platforms.
• Conduct targeted keyword research and competitor analysis to drive continuous growth.
• Execute A/B testing of ad creatives, landing pages, and audience targeting strategies to continuously maximize ROI.
• Stay abreast of Fintech industry trends, best practices, and algorithm updates to pinpoint opportunities that maximize PPC campaign effectiveness.

Requirements:

• 2+ years of proven experience with managing PPC campaigns.
• Proficiency in PPC tools, such as Google Ads and various social media advertising platforms.
• A deep understanding of conversion rate optimization strategies and A/B testing methodologies.
• Strong analytical skills, data-driven decision-making ability, and technical ability.
• Fluency in English.