User Acquisition Manager

Viber is a calling and messaging app that connects people–no matter who they are, or where they’re from. With a free and secure connection, hundreds of millions of people worldwide communicate with their loved ones through high-quality audio and video calls, messaging, and much more.

Viber is looking for a User Acquisition Manager to join our Growth team. As a User Acquisition Manager, you’ll be responsible for paid and organic user acquisition activities, including research, creativity, execution, optimization, analysis and knowledge sharing.

Responsibilities:

• Plan, manage and optimize large-scale user acquisition campaigns across multiple acquisition channels
• Analyze and optimize campaigns constantly to meet engagement KPIs
• Collaborate & coordinate your activities with marketing, product, creative, ASO and analytics stakeholders to drive the best results for your activities
• Communicate regularly the results of your activities and upcoming plans
• Plan, manage and execute global ASO projects
• Develop strong relationships with our different partners and seek out new opportunities.
• Maintain a pulse on trends in the mobile marketing industry
  
  

• 3+ years proven experience in planning and managing Google UAC, Meta, and Apple Search Ads campaigns for mobile apps at a minimum budget of $1M/year. Experience running TikTok Ads/other channels - advantage
• Develop and execute ASO strategies
• A quantitative mind and love for numbers, exceptional analysis skills, and high Excel (Google Spreadsheet) proficiency
• Attention to detail and ability to prioritize and work against deadlines and performance goals
• Self-motivated, agile, and independent
• Ability to multitask while tracking changes and performance regularly
• Excellent communication and interpersonal skills
  
  

• Experience with utility/communication apps
• Development background / Experience in mobile analytics settings