Marketing Operation Manager

In this role, you’ll spearhead the optimization of our marketing operations, from technology implementation to lead management and conversion strategies.

If you’re ambitious, results-driven, and ready to impact our marketing efficiency directly, we’d love to hear from you.

Responsibilities

• Identify and implement new marketing technologies.
• Lead the integration of marketing automation and CRM systems.
• Manage incoming leads and coordinate handoff to sales.
• Plan and execute strategies to improve trial and upsell conversion rates.
• Design, build, and maintain reports.
• Execute and measure conversion tests and experiments.
• Collaborate with internal teams to optimize landing pages and marketing funnels.
• Evaluate customer experience across multiple channels and touchpoints.
• Optimize user funnels and instrument conversion points.
• Evaluate emerging technologies for potential adoption.

Requirements and skills

• BS/MS degree in finance, economics, marketing, or a related field.
• 5-8 years of experience in digital marketing.
• Experience optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture).
• Working knowledge of HTML, CSS, and JavaScript development preferred.
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Experience with HubSpot, salesforce, outreach/salesloft , WordPress.