Machine Learning Marketing Analyst

Company Description

Terrific Digital is a digital marketing agency that uses tried and true data-driven methods to teach brands to navigate the digital ocean and craft perfect 360° solutions.

Role Description

This is a part-time remote role for a Machine Learning Marketing Analyst. The Machine Learning Marketing Analyst will be responsible for leveraging machine learning algorithms to analyze large datasets, identify patterns, and provide insights to drive marketing decisions. This will include developing predictive models and algorithms, analyzing ad campaigns, and assessing the effectiveness of marketing strategies. The Machine Learning Marketing Analyst will work closely with the marketing and data teams and report to relevant stake holders.

Qualifications

• Proficiency in Python, R, SQL, and other programming languages
• Experience with machine learning, statistical modeling, and data analysis
• Experience with marketing analytics, ad campaign analysis and attribution modelling
• Experience with cloud platforms such as AWS, GCP, Azure etc
• Strong communication and data visualization skills, including the ability to present findings to both technical and non-technical audiences
• Experience with data visualization/ BI tools such as Datastudio
• Experience with BigQueryML
• Ability to work independently as well as in a team and deliver results within specified timeframes