User Acquisition (UA) Team Leader

Persona.ly is a global company with machine-learning-based RTB platform, with representations in Korea, Japan, India, the US, and Mexico and headquarters in Rehovot, Israel.

We continue to expand our client success efforts by seeking highly motivated and results-driven leader to lead our analytical campaign management activity and team.

Your primary focus will be fostering growth, outstanding campaign results, client satisfaction, and a culture of continuous improvement.

Our team works closely with some of the world's most successful mobile apps in the gaming, fintech, and e-commerce verticals, helping their growth efforts with user acquisition, retargeting, and fraud prevention. We provide data-driven insights derived from our predictive models, which process over 2 million transactions a second and have over 60 data points!

You will be:

• Leading, mentoring and growing the UA campaigns analysis team.
• Pushing and striving for professional excellence, growth and successful relationships with top-grossing app developers worldwide.
• Utilizing data-driven insights to analyze campaign performance and identify opportunities for improvement.
• Providing marketing insights that can be used for product development and across other channels.

Desired experience and skills:

• Proven experience leading growth, UA, or analysis teams in the performance marketing industry- Must!
• Proven experience overseeing the optimization of campaigns/ UA activity to achieve and exceed performance targets- Must!
• Excellent leadership and interpersonal skills, with the ability to motivate and drive toward success.
• Strategic thinking with a data-driven and results-oriented mindset, Ability to manage large amounts of data and complex parameters.
• High level of proficiency in English.
• Start-up state of mind: hands-on mentality, can-do attitude, goal orientation.