Digital Marketing Manager

Company Description

Belong.life is the world’s largest AI-driven patient engagement platform.

Role Description

We are looking for a motivated and experienced User Acquisition Manager to join our UA & Marketing team.

Role

• Plan and execute online marketing strategies
• Actively manage, optimize, and scale mobile app campaigns (UA and remarketing) to achieve KPIs
• Analyze performance based on engagement to drive actionable insights.
• Provide suggestions for creatives (Videos, banners, ad copy, landing pages)
• Monitor budget optimization of campaigns and acquisition tactics to maximize revenue and ROAS
• Generate performance reports for all major metrics, goals and KPI's
• Stay on top of technology and best practice

Requirements

• 3+ years experience in B2C Facebook ads (Meta) Google Ads, Apple Search Ads – a Must
• 2+ years experience in UA for mobile applications
• 2+ years experience with mobile attribution platforms (ex: Appsflyers/others)
• Experience using tracking tools like Google Analytics, GTM, pixels
• A very high-level English
• Strong Excel-like skills (Pivot Tables, Vlookup)
• Great understanding of creative and messaging
• TikTok, X, and native ads – an advantage
• Experience with Looker and Tableau - an advantage
• Experience with the medical industry - an advantage