Head Of User Acquisition

We are in search of a valiant and battle-hardened champion to join our marketing team, leading us to glorious triumphs in the realm of PPC.

As our PPC Maestro, you will take full ownership of our paid user acquisition endeavors, skillfully navigating existing channels, forging new paths, and assembling a high-performing team to conquer new marketing frontiers.

So if leading others to quest and glory gets your heart pounding, if you thrive on the latest trends in media buying and UA, and if the fusion of growth, marketing, product, and data sparks your fire - step forward and join our journey.

Responsibilities

In this role, you will:

• Take full ownership of our $15M/year paid user acquisition effort, strategically allocating and optimizing budgets to drive impactful results.
• Build, train, and lead a highly skilled and dynamic team of campaign managers and media buyers, maximizing the budget's potential to execute successful UA campaigns.
• Efficiently run campaigns, analyze data, and assess their impact to optimize UA spend and drive effective results across our products.
• Launch and test new channels such as programmatic media buying, native advertising, and Twitch ads - exploring innovative opportunities to expand our reach and amplify our influence.
• Collaborate closely with the Business Intelligence team - leveraging their expertise to generate insightful reports, develop interactive dashboards, and guide strategic decision-making based on clear performance visibility.
• Continuously monitor the market landscape, identify growth opportunities, and quickly test and implement strategies to drive impactful UA across our gaming apps, mods, and private servers.
• Stay at the forefront of the ever-evolving marketing trends, properties, and technologies - optimizing budget allocation and achieving exceptional results.

Requirements

• Passionate gamer actively engaged in PC/console gaming, with a deep understanding of the gaming landscape.
• Proven track record of successfully leading paid growth efforts in previous companies, driving remarkable MAU growth.
• Extensive experience in hands-on campaign management, utilizing data analysis to demonstrate the impact of campaigns.
• Demonstrated ability to build and scale marketing teams, relishing the opportunity to develop and empower team members for their growth and success.
• Native-level English proficiency with excellent written and verbal communication skills.
• Bachelor's degree in Marketing, Business, or a relevant field.

Bonus Points:

• Entrepreneurial background and innovative mindset.
• Extra bonus points if you have a relevant MBA.

About Us:

Overwolf is the world’s leading platform for in-game creators and gamers who build or consume user-generated content around their favorite games. We’re talking about some of the biggest AAA titles out there – games like Minecraft, League of Legends, World of Warcraft, PUBG, and Fortnite – to name a few.

The way people create and play games worldwide is changing, and Overwolf is leading the revolution. We empower just about 165K creators to make the best games even better - giving them everything they need to create unique gaming experiences that serve more than 41M gamers every month.

Our mission is to turn in-game creation into a new profession and build the next generation of games. And we’re just getting started.

Are you ready to join the pack and shape the future of gaming?