RTB User Acquisition Manager

At Kissterra, we are revolutionizing the insurance industry with the world's first Marketing OS - a comprehensive solution tailored to the unique marketing and distribution needs of insurance organizations.

Our intelligent solutions combine the power of AI, machine learning, and real-time data to reshape marketing strategies and drive profitable growth for top insurers.

Founded in 2015 and headquartered in Israel, Kissterra partners with leading US insurance companies, helping them uncover hidden growth opportunities and optimize their marketing budgets with unparalleled precision and efficiency.

Are you passionate about driving user growth and engagement in the dynamic world of insurance technology? Join our innovative team at Kissterra as a User Acquisition Manager and play a key role in expanding our customer base and enhancing our digital presence.

If you are a results-driven and analytical professional looking to make an impact in the insurance technology sector, we would love to hear from you!

Responsibilities:

• Monitor and analyze RTB campaign performance, applying data-driven bid, segment, and pacing optimizations.
• Own daily performance tracking to ensure pacing efficiency and KPI alignment across exchanges and partners.
• Measure, report, and interpret key funnel metrics to identify growth and scaling opportunities.
• Analyze market behavior and performance patterns to support strategic decisions and experimentation.
• Stay updated on industry trends, new inventory sources, targeting approaches, and innovation in bidding and optimization.
• Recommend and help implement new growth strategies, including opportunities inspired by trading-style analytics.

Required Skills & Experience:

• At least 3 years of hands-on experience in programmatic buying, ideally RTB user acquisition.
• Experience managing platform or exchange partnerships with a focus on performance optimization.
• High comfort working with numbers, large datasets, and fast iteration cycles.
• Advanced Excel proficiency (functions, filters, data modeling, pivots, structured reporting).
• Strong analytical mindset with the ability to turn insights into execution.
• Ability to think strategically and operate cross-functionally with different teams.
• Experience planning, testing, and buying performance-based media (paid social and programmatic).

Strong Advantages:

• Background analyzing financial markets, day trading, or algo-based trading strategies.
• Experience interpreting algorithmic decision logic and market-movement behavior.
• Ability to apply trading-style thinking into bidding logic, pattern detection, and optimization frameworks.