Marketing Data Analyst

We are seeking a talented Marketing Data Analyst to join our marketing team for a temporary position. As part of this role, you will be responsible for conducting in-depth analysis of customer behavior and generating insights, analyzing marketing campaigns and their performance, and examining customer activity within our application. You will work closely with the marketing team to understand their business needs and translate them into actionable data-driven insights.

Responsibilities:

• Conducting analytical analysis of customer behavior and extracting meaningful insights
• Analyzing marketing campaigns to measure their effectiveness and identify areas for improvement
• Examining customer activity within our application to identify trends and patterns
• Preparing compelling reports and presentations to communicate findings to stakeholders
• Collaborating with the marketing team to translate data insights into actionable strategies

Requirements:

• Relevant academic degree in a field such as Industrial Engineering and Management, Information Systems, or Technological Management
• At least two years of experience with SQL in a data analysis role
• Strong analytical thinking and problem-solving skills
• Expertise in using Power BI to create data visualizations and dashboards
• Excellent understanding of business and marketing concepts
• Ability to learn new concepts quickly and independently