Senior Marketing Analyst

We are looking for a Senior Marketing Analyst with deep analytical skills and a passion for building, automating, and scaling paid search marketing campaigns for large international clients.

You will be expected to be the subject matter expert for Google Search account structures, naming conventions, ad-copy optimization, in-depth performance analyses, landing page optimization, bid management, spend

allocation, remarketing strategies, etc.

What You'll Be Doing

·        

• Execute, manage, and optimize (hands-on) the Paid Search campaigns (mainly Google Search) for
• various high-budget campaigns across global markets, with a focus on lead generation and scale.
• Continuous improvement of client performance, processes, and workflows through efficient
• campaign set-up, bidding, A/B testing, incrementality testing, and reporting.
• Deep data analysis to monitor performance, and traffic quality and identify growth
• opportunities.
• Developing and maintaining media plans and summaries across all campaigns.
• Stay up to date with industry and competitors to service our clients in evolving
• circumstances.

Experience Expectations

• 2+ years of experience in managing & and scaling substantial
• monthly budgets ($100,000+) on Google Ads, with a focus on Google search
• Fluent English both spoken and written.
• Bachelor's degree in an analytical field of study
• Proven experience in managing global campaigns – Advantage
• Experience in PPC at a B2B or B2B2C SaaS company – Advantage.      
• Experience on social media or other display channels –Advantage.
• Strong with numbers, analytic capabilities, and a thorough understanding of Excel.
• Implementing & and owning 360 tracking platforms such as GTM, GA4 & and web attribution – Advantage