Engagement Manager

*About the role:*

We are looking for an experienced and data-driven *Engagement Manager* to lead and optimize all client communication across our digital channels — including email, SMS, and push notifications. This role plays a central part in driving client activation, engagement, and retention through automated and personalized communication journeys.

You will be responsible for designing, managing, and analyzing large-scale communication programs that target both potential and existing clients. The ideal candidate is a strategic thinker who combines strong analytical abilities, marketing automation expertise, and proven leadership skills to deliver measurable business impact.

*In this role you will:*

* *Lead client communication strategy* across mass-engagement channels (email, SMS, push notifications, and in-app messaging).
* *Develop and optimize automated communication processes* to engage new leads, onboard clients, and retain existing users.
* *Design and manage customer journeys* — from initial contact to long-term retention — using advanced marketing automation tools.
* *Analyze performance metrics* (open rates, CTRs, conversions, retention rates, etc.) and deliver actionable insights to improve outcomes.
* *Collaborate with marketing, product, and analytics teams* to ensure consistent and effective client messaging aligned with business goals.
* *Oversee segmentation and personalization* strategies to increase relevance and engagement.
* *Manage a small team *responsible for campaign execution and reporting.
* *Continuously test and iterate* communication content, frequency, and automation logic to maximize impact.

*You have:*

* *5+ years of experience* managing large-scale client communication or CRM programs in a data-driven organization (finance, fintech, telecom, or e-commerce experience preferred).
* *Proven experience* marketing automation platforms (such as Braze, Optimove, Smartico or similar).
* *Strong analytical skills* with the ability to interpret data, build dashboards, and translate insights into action.
* *Excellent project management and leadership abilities* — able to coordinate multiple campaigns and stakeholders simultaneously.
* *Hands-on knowledge* of audience segmentation, A/B testing, lifecycle campaigns, and retention marketing.
* *Strong communication skills* with a results-oriented mindset and attention to detail.

*Will be nice that you have:*

* Experience in financial services or trading platforms.
* Familiarity with data visualization tools (Tableau, Power BI, Google Data Studio).
* Understanding of customer lifecycle metrics (LTV, churn, CAC, retention cohorts).

Job Type: Full-time