Product Marketing Manager

Unity, which recently merged with ironSource, is the world’s leading platform for creating and growing real-time 3D content. We are seeking a dynamic and driven product marketer to fill a pivotal role leading product marketing for a specific product line within the Unity Grow business division.

The role will be responsible for developing and implementing marketing strategy for the Luna product, an app marketing platform allowing app and game marketers to set up, manage and optimize their user acquisition campaigns across multiple channels - from social media and search, to SDK networks like Unity Ads, ironSource Ads and Applovin, to emerging channels like Apple Search Ads and CTV.

As product marketing manager for Luna, you will be responsible for aligning between the business and product teams, and the marketing department; building the end-to-end marketing strategy for the product, overseeing execution of that strategy with central marketing teams, and reporting and optimizing on that strategy. This role is perfect for someone with some experience as a full stack marketer and a passion for product marketing. Your day to day could include anything from creating an annual partner marketing plan with Apple, to creating winning sales enablement, to creating plans to drive product adoption through email marketing, or customer acquisition through digital marketing and events.

Responsibilities

• GTM strategy and plans for current and new products/features
• Product positioning and messaging
• Drive tighter alignment between Luna product and business, and marketing
• Own maintenance of competitive analysis
• Oversee and manage marketing program implementation across channels (content, PR, web, social, events, performance etc.), working with cross-functional marketing channel owners
• Develop thought leadership initiatives that strengthen brand positioning
• Develop retention programs for existing clients
• Increase quality leads for new strategic activities and markets

Qualifications

• 1-2 years experience as a marketing manager or product marketer
• Proven track record of planning, executing and measuring a marketing strategy from A-Z
• Able to create compelling content/narratives - including sales enablement decks, promotional video scripts, product content, and more
• Strong operational and project management capabilities
• Able to work with cross-functional teams