Product Marketing

About Us

Zota is a global payment gateway technology hub, serving as a one stop shop for online businesses, enabling them to accept payments from anyone, anywhere. We are connected to over 1,000 financial institutions worldwide, allowing us to centralize a range of global and local payment methods on a single, unified payment page.

Key Responsibilities:

• Own the development of Zota’s vertical messaging by translating product capabilities into clear value propositions and impactful market narratives.
• Lead creative messaging and campaign angles in close partnership with the Sales team to ensure a unified voice across the website, marketing campaigns, and sales collateral.
• Leverage user insights, data, and market segmentation to identify new growth opportunities and optimize funnel performance.
• Manage new lead communication and engagement programs, including designing lifecycle email flows and supporting outbound marketing initiatives.
• Guide the direction of organic content (SEO and GEO) by aligning topics with market demand, strategic verticals, and user data.
• Drive both top of funnel and bottom of funnel initiatives by crafting positioning that moves prospects from initial interest to conversion and action.

Requirements:

• 2+ years of experience in Product Marketing or a related role
• Strong ability to connect technical product features with creative storytelling and revenue driving strategies
• Strong collaborator with the ability to build relationships across different departments and influence stakeholders
• Experience working with Marketing Automation tools, CRM platforms, and data analytics software
• Professional level English with excellent written and verbal communication skills

BTW:

• Prime Tel Aviv location in the heart of the city at Dizengoff square
• Dynamic and culturally diverse global work environment
• Private onsite chef preparing breakfast and lunch daily
• Professional pastry chef crafting fresh desserts every afternoon
• On site wellness center with Yoga and Pilates classes
• Monthly Shiatsu massage sessions for every employee
• Annual company kick off trips to international destinations