Marketing Operation Specialist
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Marketing Operation Specialist
Location:
Rehovot (Hybrid), IL, IL
Job ID: 54318
Category: Marketing
We at Stratasys are passionate believers in the value and power of 3D printing, and in the change it can bring to design, innovation and manufacturing. The solutions we create are used by over 20,000 enterprises worldwide, and are rapidly changing the way products are imagined, designed, marketed, produced, supplied and sold. We are literally shaping the world that surrounds us – from the products and services in our lives and homes, to our health and quality of life, our transport, security and economies, to how we teach, research and even learn.
Stratasys is the largest 3D printing solutions’ company in the world – a company at the forefront of 3D printing innovation for more than 25 years
Stratasys is looking for a Marketing Operation Specialist to be a valuable member in the Global Marketing Data, Analytics and Operation team. You will be responsible for global marketing operation activities, supporting and guiding marketing members.
Location: Rehovot, Israel
Responsibilities:
Maintain and develop Stratasys marketing operational activities, lead scoring programs, segmentation strategies and create targeted audiences based on behaviors, demographics, etc.
Ensure customer data is integrated accurately across marketing automation (e.g. Marketo), CRM (e.g. Salesforce), website, and other digital marketing platforms.
Manage and maintain the company's MarTech platforms, including onboarding new users, integrations, data transfer and reporting.
Support the different marketing and business stakeholders’ activities with marketing operational activities such as implementing and maintaining the website's forms, managing users and platform integration, improving operational marketing processes performance and more.
Collaborate with the marketing and other units to plan and execute effective marketing activities.
Collaborate with developers on integration projects to sync data between systems.
Requirements:
Proven hands-on experience on Marketing Automation and Salesforce CRM - a must, Marketo - an advantage.
Strong understanding of lead nurturing, database segmentation, digital marketing, campaign management
Ability to analyze and interpret campaign data to drive improvements, including working with Excel and other data analytics tools.
Detailed-oriented, methodological, and can-do attitude, self-motivated with strong problem-solving skills
Experience working with additional marketing technology tools: Google Analytics, Bizible, Webinar tools, and more
Proficient in Microsoft Office, especially Excel
Proven team player, and highly independent.
Excellent English speaking and writing. Additional languages – advantage
Technical skills with HTML, CSS, JavaScript (beneficial)
Background in sales and marketing processes
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