Director Of Growth Marketing

WalkMe (NASDAQ: WKME) is growing and we want you to join us! Have you ever wanted to work for an industry leader? Well, how about an industry creator?! At WalkMe, we’re not just the leader in digital adoption, we started the digital adoption revolution - enabling organizations to measure, drive, and act to ultimately maximize the impact of their digital transformation and accelerate the return on their software investment. And with over 2,000 clients, including more than a third of Fortune 500 companies, working with us daily, we’re changing how enterprises interact with their technology.
So, if you’re looking for an opportunity to work, collaborate, and innovate with some of the most talented people out there, WalkMe is the place for you!

As the Director of Growth, you will lead the charge in developing and executing comprehensive growth strategies to drive paid and organic acquisition, retention, and revenue growth. Reporting to the VP, Revenue Marketing, this is a high-impact managerial position within the marketing team, and you will be responsible for overseeing SEO and paid media channels, managing significant budgets, and collaborating closely with cross-functional teams.
What will you actually be doing?
SEO & organic team management:
Lead and mentor the internal SEO team, providing strategic guidance and fostering a collaborative and innovative culture.
Oversee the development and execution of SEO strategies, ensuring alignment with business objectives.
Conduct regular performance evaluations and provide professional development opportunities for team members.
Paid Media Management:
Craft comprehensive paid media strategies to efficiently support our pipeline generation efforts.
Manage relationships with external paid media agencies, ensuring alignment with overall marketing goals and objectives.
Collaborate with agencies to develop and optimize paid media campaigns across various platforms.
Effectively communicate business objectives and provide feedback to ensure campaign success.
Manage and optimize budget allocation to maximize ROI and achieve performance targets.
Utilize data-driven insights to refine targeting, messaging, and creative elements.
Innovation in growth strategies:
Spearhead innovative initiatives within the growth team, exploring new and creative ways to acquire and retain users.
Stay abreast of industry trends, emerging technologies, and marketing innovations to inform growth strategies.
Team Leadership:
Build and lead a high-performing growth team, fostering a culture of collaboration, innovation, and continuous improvement.
Provide mentorship and professional development opportunities for team members.
Analytics and Reporting:
Provide actionable insights and data-driven recommendations to optimize marketing strategies.
Collaborate with our sales development, sales and CS teams to optimize output of our pipe generation initiatives.

What should you bring to the table?
Bachelor’s degree in Marketing, Business, or a related field; advanced degree is a plus.
Minimum 6 years of experience in digital marketing, with a focus on SEO and paid media - Must.
3+ years of experience leading a team - Must
Proven track record of driving growth in a similar managerial capacity.
Proven experience in a leadership role overseeing SEO and paid media strategies, preferably in a B2B SaaS or technology-focused environment - Must.
Demonstrated success in managing significant budgets and achieving measurable results.
Deep understanding of SEO best practices, search engine algorithms, and the latest industry trends.
Strong analytical skills with proficiency in data analysis tools and platforms.
Excellent communication and interpersonal skills, with the ability to lead and inspire a team.

Why WalkMe?
As one of the world’s leading SaaS companies, WalkMe enables you to partner with some of the most creative, innovative, and dedicated people in the business. And when we’re not hard at work powering digital adoption, you’ll find us relaxing with a cup of coffee.

So why should you work for WalkMe? For starters:

We’re ranked by Dun & Bradstreet as one of the TOP 20 software companies to work for in Israel.
We were recognized by Deloitte as the 6th fastest growing software company in the world.
We’re publicly traded on the Nasdaq stock exchange.
We provide you with the latest cutting edge tech to power your work while developing and advancing your career
We manage at eye-level, giving you the chance to work with anyone at the company. Want to pitch an idea to one of WalkMe’s founders or work on a project with our CEO? You’ve come to the right place.
We recognize that you have a life outside the office. Whether it’s picking up the kids or taking some time off for yourself, we make sure you keep your work-life balance.

And that’s just the beginning! We could go on and on, but it would probably be easier to just apply and find out more.

Learn more about Digital Adoption Platform (DAP): https://www.walkme.com/digital-adoption-platform/
Take a look at our company culture: https://www.instagram.com/life.at.walkme/
Check out the latest WalkMe updates: https://www.linkedin.com/company/walkme/