Director of Growth Marketing

Director of Growth Marketing, News and Podcasts, Israel

JNS is looking for a marketing expert to take responsibility for developing and executing strategies that drive audience growth, website revenue generation, viewer expansion and brand awareness. The Director of Growth & Revenue Marketing will lead initiatives across acquisition, conversion, retention and monetization, helping to maximize the organization's reach, impact and financial sustainability.

Key Responsibilities

• Develop and execute strategies to grow audience, B2B and B2C revenue and brand reach across all platforms.
• Lead viewer / audience acquisition, conversion and retention initiatives to maximize engagement and lifetime value.
• Optimize landing pages, newsletters, donation forms, event registrations and membership funnels through testing and analysis.
• Support revenue-generating teams with lead-generation campaigns, marketing assets and promotional strategies.
• Increase e-advertising, sponsorship, event, syndication, membership and donation revenue while identifying new growth opportunities.
• Track and report on key growth metrics, including audience growth, conversion rates, revenue attribution, CAC, LTV and ROI.
• Manage the marketing budget and contribute as a member of the leadership team.
• Collaborate across editorial, product, events and business teams to drive growth, engagement and revenue.

Skills & Experience

• 7+ years of experience in growth marketing, revenue marketing, digital marketing or audience development.
• 7+ years working in B2C or B2B marketing
• Proven track record of driving measurable audience and revenue growth.
• Strong understanding of acquisition, conversion, retention, lifecycle marketing and attribution.
• Experience developing and optimizing multi-channel marketing campaigns using data-driven strategies.
• Demonstrated success managing budgets, performance marketing initiatives and growth-focused KPIs.
• Strong analytical skills with experience measuring ROI, CAC, LTV and conversion performance.
• Experience supporting advertising, sponsorship, events, memberships, subscriptions, donations or other revenue-generating initiatives.
• Excellent leadership, project management and cross-functional collaboration skills.
• Experience with CRM, marketing automation and analytics platforms preferred.
• Media, publishing, nonprofit or membership-based organization experience preferred.