User Acquisition Team Lead

We are seeking an experienced and motivated User Acquisition Team Lead to join our rapidly growing digital bank. You will lead a team focused on acquiring mobile and web users through media channels. This role is perfect for someone with hands-on experience in user acquisition who is ready to drive growth through innovative strategies and leadership

Requirements:

Minimum 3 years of experience leading a team in User Acquisition, with expertise inPPC campaigns.
In-depth knowledge of PPC platforms, including Google Ads, DV360, Taboola, and social media advertising (e.g., Facebook Ads, Tiktok Ads) - Must
Experience in B2C Digital Acquisition – Must
Strong knowledge of Google Analytics, MMPs, Firebase, and Skadnetwork framework.
Advanced proficiency in Excel and the ability to synthesize large amounts of data.
Proven ability to manage multiple projects simultaneously and adapt to changing priorities.
Strong attention to details, analytical, and problem-solving skills.
A self-motivated team player with excellent communication skills and a proactive mindset.
You are a natural leader with the ability to guide and inspire your team.
You thrive in a fast-paced environment and are driven by data-driven decision-making.
You believe in the power of collaboration and are passionate about fostering a culture of learning and growth.

Responsibilities:

Main and Direct responsibility – the Bank’s KPI of new accounts in the various channels
Lead and Manage the Team: Oversee a team of highly motivated Mobile User Acquisition Specialists, providing coaching and hands-on support for campaign setup, monitoring, and optimization.
Campaign Management: Ensure all user acquisition campaigns across Google Ads, Apple Search Ads, Bing Ads, and other platforms align with our goals. Optimize campaigns to improve traffic and increase ROI.
Project Management: Manage multiple projects and team members simultaneously, ensuring timely and cost-effective execution of campaigns.
Data-Driven Strategy: Identify growth opportunities by testing hypotheses and scaling winning tests. Monitor competitors and trends to stay ahead in the market.
Collaboration: Work closely with the Product and Creative teams in order to improve CVR. Collaborate with cross-functional teams such as data, project, and web development to produce high-quality ad creatives and landing pages.
Performance Reporting: Deliver performance reports and actionable insights to leadership, continuously refining campaigns for maximum efficiency.
Team Development: Foster a culture of continuous learning, ensuring knowledge-sharing through training and coaching.
AB Testing & Analysis: Lead A/B tests to improve performance metrics