User Acquisition Manager

appalgo is a global, performance-driven mobile marketing agency and programmatic platform specializing in user acquisition and app growth.

We work with leading app developers and brands to acquire high-quality users and maximize their marketing performance. Our team manages large-scale campaigns across DSPs, paid social, native, web, and in-app channels, using data, technology, and creative optimization to deliver measurable business results.

At appalgo, you’ll join a fast-paced, international environment where ownership, analytical thinking, innovation, and continuous optimization are at the heart of what we do.

About the Role

We are looking for a skilled and ambitious User Acquisition Manager to join our growing team.

As a User Acquisition Manager, you will manage and optimize large-scale mobile app and web campaigns across multiple channels and platforms. You will be responsible for developing UA strategies, managing budgets, analyzing performance, identifying growth opportunities, and continuously optimizing campaigns to achieve client KPIs and business goals.

This is a hands-on role for someone who enjoys working with data, taking ownership, testing new ideas, and turning insights into measurable results.

Responsibilities

• Manage and optimize user acquisition campaigns across multiple platforms and channels.
• Develop and execute UA strategies to achieve performance KPIs and business goals.
• Manage campaign budgets and monitor performance, ROI, user quality, and other key metrics.
• Identify new channels, sources, targeting opportunities, and growth opportunities.
• Work across DSPs, paid social, native, web, and in-app traffic sources.
• Plan and analyze A/B tests to improve campaign performance and efficiency.
• Build strong relationships with clients, media partners, and advertising platforms.
• Stay up to date with mobile marketing, programmatic, ad tech, and UA trends.
• Use AI tools to support analysis, research, creative development, and day-to-day workflow efficiency.

Requirements

• 2–3 years of hands-on experience in user acquisition, media buying, performance marketing, or PPC — required.
• Hands-on experience with platforms such as Meta, TikTok, Google Ads, Apple Search Ads, and/or DSPs — required.
• Experience managing performance campaigns with clear KPIs and budgets.
• Strong analytical skills and a performance-driven mindset.
• High proficiency in Excel and confidence working with large amounts of data.
• Experience creating creative briefs and developing creative strategies.
• Familiarity with mobile measurement and attribution platforms (MMPs) and mobile app marketing.
• AI-savvy and comfortable using AI tools as part of your daily workflow.
• Highly organized, detail-oriented, and able to manage multiple campaigns and priorities simultaneously.
• Ability to take ownership, work independently, and thrive in a fast-paced environment.
• Experience in mobile apps, gaming, subscriptions, e-commerce, or other performance-driven verticals is an advantage.
• Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field is an advantage.

Why appalgo?

Join a global team working at the intersection of mobile marketing, performance, programmatic, data, and AI.

• At appalgo, you’ll have the opportunity to work with large-scale campaigns, international clients and partners, and a team that values initiative, learning, and measurable impact.