UI/UX Expert

Givatayim, Israel · Full-time · Intermediate
About The Position

Cust2Mate is a global leader in smart-cart platforms, transforming in-store shopping through digitalization and personalization. Our award-winning Smart Carts, trusted by leading grocery chains, elevate the customer experience, optimize store operations, and bridge online and physical retail.

We are looking for talented and motivated individuals to join us and be a part of this fascinating journey.

Role Overview

Job Profile – UI/UX Expert

About the Role

We are looking for an experienced and highly strategic UI/UX Expert to take full ownership of the product experience across a complex multidisciplinary product ecosystem combining hardware and software.

This role requires deep UX expertise, strong product thinking, excellent visual design skills, and the ability to lead end-to-end user experience processes in a fast-moving startup environment.

The ideal candidate combines analytical thinking, hands-on execution, user empathy, AI-oriented thinking, and the ability to simplify highly complex operational workflows into intuitive product experiences.

Key Responsibilities

Responsibilities

Own the full user experience lifecycle across all the solution’s products: research, analysis, ideation, flows, wireframes, prototypes, UI, validation, and optimization
Design and build intuitive user experiences
Conduct user research and behavioral analysis using qualitative and quantitative methodologies
Leverage AI tools and AI-driven workflows as part of the design and product discovery process
Lead usability testing and continuous UX improvement processes
Drive UX improvements based on analytics, field feedback, and user behavior insights
Evolve the company’s design language and Design System
Define UX methodologies, standards, and best practices across the organization
Requirements

Requirements

Must Have

8+ years of experience in UX/UI design of products combining hardware and software
Deep proficiency in Figma, including components, auto layout, variables, and design system management.
Proven experience working with AI products, AI tools, or AI-assisted workflows
Proven experience analyzing user behavior and improving experiences through research and data-driven methodologies
Experience working in startup environment
Strong portfolio demonstrating deep UX thinking and high-quality UI execution
Experience building and maintaining scalable Design Systems and Component Libraries
Strong microcopy and product communication capabilities
Deep understanding of User-Centered Design principles
High level of English

Nice to Have

Experience designing products used in physical environments in Retail
Experience collaborating closely with Frontend teams
Strong technical understanding of modern product architectures
Hands-on field research experience
Familiarity with UX analytics tools and behavioral analysis platforms

What We Offer
The opportunity to make a real impact in a fast-growing, innovative company.
A dynamic and supportive learning environment.
Competitive salary and benefits.
Office located in the Givatayim area, within walking distance from the train station.