UI/UX Expert

Cust2Mate is a global leader in smart-cart platforms, transforming in-store shopping through digitalization and personalization. Our award-winning Smart Carts, trusted by leading grocery chains, elevate the customer experience, optimize store operations, and bridge online and physical retail.

Role Overview:

We are looking for an experienced and highly strategic UI/UX Expert to take full ownership of the product experience across a complex multidisciplinary product ecosystem combining hardware and software.

This role requires deep UX expertise, strong product thinking, excellent visual design skills, and the ability to lead end-to-end user experience processes in a fast-moving startup environment.

The ideal candidate combines analytical thinking, hands-on execution, user empathy, AI-oriented thinking, and the ability to simplify highly complex operational workflows into intuitive product experiences.

Key Responsibilities:

• Own the full user experience lifecycle across all the solution’s products: research, analysis, ideation, flows, wireframes, prototypes, UI, validation, and optimization
• Design and build intuitive user experiences
• Conduct user research and behavioral analysis using qualitative and quantitative methodologies
• Leverage AI tools and AI-driven workflows as part of the design and product discovery process
• Lead usability testing and continuous UX improvement processes
• Drive UX improvements based on analytics, field feedback, and user behavior insights
• Evolve the company’s design language and Design System
• Define UX methodologies, standards, and best practices across the organization
  
  

• 8+ years of experience in UX/UI design of products combining hardware and software
• Deep proficiency in Figma, including components, auto layout, variables, and design system management.
• Proven experience working with AI products, AI tools, or AI-assisted workflows
• Proven experience analyzing user behavior and improving experiences through research and data-driven methodologies
• Experience working in startup environment
• Strong portfolio demonstrating deep UX thinking and high-quality UI execution
• Experience building and maintaining scalable Design Systems and Component Libraries
• Strong microcopy and product communication capabilities
• Deep understanding of User-Centered Design principles
• High level of English
  
  

• Experience designing products used in physical environments in Retail
• Experience collaborating closely with Frontend teams
• Strong technical understanding of modern product architectures
• Hands-on field research experience
• Familiarity with UX analytics tools and behavioral analysis platforms