Marketing Operations Manager

Shield is how financial organizations read between the lines and understand what their employee communications are really saying. We are a fast-growing and dynamic tech company with locations in Tel Aviv, London, New York, and Portugal.

Responsibilities:

Own Shield’s Marketing Opps and Demand Gen ABM activity and take it to the next level.
Team up with product, partners, and industry marketing to create campaigns to mine the current lead base (Hubspot) and to nurture leads generated from new sources with a focus on micro-segments based on industry, use case, topic/technology/intent.
Plan & execute quarterly Demand Generation plans in line with our business targets
Measure, optimize and report on the progress and success of lead generation activities and campaigns.
Work closely with the sales team and SDR to build the inbound sales efforts.
Build and execute highly targeted and segmented ABM campaigns.
Own the demand generation efforts to drive virtual and field marketing events.
Have a deep understanding of our domain and target audience
Own the top-of-the-funnel marketing qualified leads (MQL) target for each quarter worldwide and drive conversion to SQLs.
Expertise in analyzing data, telling stories, and executing across channels to create a customer-focused experience

Requirements:

Requirements:

A data-driven individual that understands business and buying cycles. Understands our domain and has done a similar role in a B2B company.
3+ years of experience in Demand Generation marketing experience in a global B2B marketing role.
Expert in HubSpot, LinkedIn Ads, Google Ads, Google Analytics, and WordPress – essential skills!
Technical skills – an advantage
Understanding of capital markets and the players as an individual investor/fintech company/ financial institution - an advantage
Lead generation and campaign management experience
Strong Analytical skills
Experience in Account-Based-Marketing (ABM) execution.
Expertise in understanding data, storytelling, and executing across channels to create a customer-focused experience
Experience working with SDR
Excellent proficiency in English, both written and verbal communication skills
Attention to detail; strong work ethic and team player.

Hybrid Mode:
Yes