B2C Digital Marketing Manager

We seek a talented and result-oriented B2C Digital Marketing Manager to join the Customer Digital Strategy team and work cross-functionally with our business units. In this role, you will develop, manage, execute, and analyze all B2C digital activities across various platforms. You will leverage data-driven insights to optimize customer engagement, supporting Johnson & Johnson's overall marketing effort and maximizing performance.

Key Responsibilities:

Build our internal ability to drive consumer digital engagement (hands-on on all aspects of planning to execution and measurement) while managing external Digital vendors on outstanding projects
Work collaboratively with brand teams to map strategic needs and develop tailored B2C online marketing programs and strategies customized to each therapeutic area (TA)
Implement and manage all B2C initiatives:
Design and implement online marketing strategies across all digital platforms
Manage the company’s social media platform and web advertising
Set KPIs for each activity/campaign, track progress and results and implement learnings
Utilize analytics tools to collect and interpret all data related to digital activities including social media engagement, audience behavior, and activity performance
Analyze, and provide detailed reports to all stakeholders on KPIs to measure and assess campaign effectiveness
Generate actionable insights and recommendations based on data analysis to optimize future activities/campaigns/websites
Serve as the primary point of contact for the Johnson & Johnson EMEA team and participate in relevant EMEA forums providing updates, sharing best practices, and reporting back to the local team
Monitor industry B2C activities, trends, and best practices to drive continuous improvement
Present findings and reports to stakeholders and recommend strategies to enhance brand presence online

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Qualifications
Bachelor's degree in Marketing, Business, Data Analytics, or a related field
In-depth knowledge of digital marketing strategies, excellent project-management skills, and advanced knowledge of social media trends
Proven experience in managing and executing online campaigns like social media/Google ads/display
Proven experience in developing and implementing online community advocacy strategies
Previous work as a digital marketing manager with hands-on experience
Proficiency in Google Analytics tools, and Social Media Analytics tools
Strong analytical skills with a focus on data-driven decision-making
Excellent communication and presentation skills
Ability to work collaboratively in a fast-paced team environment
Excellent English spoken and written