Tel Aviv-Yafo, Tel Aviv District, Israel Senior Product Marketing Manager

Tel Aviv-Yafo, Tel Aviv District, Israel

Established in 2022, Guardz rapidly emerged as a noteworthy player in the cybersecurity sphere, securing $35M in funding and rallying a dedicated team of 80 industry professionals. Our vision is to foster a safer digital landscape for small and medium businesses across the globe. To this end, we introduced our comprehensive all-in-one Secure & Insure platform, and continue to grow and expand our team, our partnerships and our revenue.

We are seeking an experienced and strategic Senior Product Marketing Manager to drive the positioning, messaging, and go-to-market strategy for our products. This role requires a deep understanding of B2B SaaS, cybersecurity, and customer-centric storytelling to effectively communicate the value of our solutions. You will work cross-functionally with product, sales, and marketing teams to define compelling narratives, develop impactful content, and enable sales teams to drive revenue growth. If you have a passion for translating technical capabilities into customer value and driving market adoption, we’d love to hear from you.

Responsibilities

Define and execute go-to-market plans for new product launches, ensuring alignment with company objectives and customer needs.
Develop compelling and differentiated messaging that clearly articulates the value of our products to target audiences.
Equip sales teams with the tools, content, and training they need to effectively communicate product value and close deals.
Conduct in-depth market analysis to identify trends, customer needs, and competitive differentiation.
Partner with product and customer success teams to enhance user adoption, retention, and advocacy.
Lead the creation of thought leadership, case studies, white papers, presentations, and website content to drive engagement.
Work closely with product management, demand generation, and customer success teams to align marketing efforts with business goals.
Track key performance indicators for marketing campaigns, product launches, and customer engagement initiatives.

Requirements

10+ years of experience in product marketing, with a strong focus on cybersecurity.
Proven track record of leading successful go-to-market strategies and driving measurable business impact.
Strong storytelling skills and ability to translate complex cybersecurity concepts into clear, compelling messaging.
Deep market and competitive research expertise, with the ability to position cybersecurity products effectively in a crowded market.
Experience working closely with sales teams to develop enablement programs and sales tools.
Data-driven mindset, with experience in analyzing marketing performance and customer insights.
Exceptional communication and stakeholder management skills, with the ability to influence across teams.
Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus).